Are non-template messages allowed during a free-entry point conversation?

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• What happens if I respond after the 24-hour window of a free-entry point conversation?

  If you do not respond within 24 hours, the free-entry point conversation does not open. Instead, a paid template-based conversation (marketing, utility, or authentication) is opened based on the template type you use to respond.

• What are free-entry point conversations?

  Free-entry point conversations occur when a customer contacts a business via a Click to WhatsApp Ad or Facebook Page Call-to-Action button. If the business responds within 24 hours, a free-entry point conversation is opened, which lasts for 72 hours. ...

• How does a free-entry point conversation affect other open conversations?

  When a free-entry point conversation is opened, all other open conversations between the business and the customer are closed, and no new conversations can be opened until the free-entry point conversation expires.

• How is a conversation charged when a template is sent?

  When the user sends a marketing, utility, or authentication template to a customer, Meta checks for an open conversation of the same category. If one exists, no new conversation is opened. If none exists, a new 24-hour conversation is started. ...

• How long does a conversation last on WhatsApp Business API?

  Each conversation lasts 24 hours from the time a message is delivered, unless it is closed by a newly opened free-entry point conversation, which lasts 72 hours.