Are non-template messages allowed during a free-entry point conversation?
Yes, businesses can send non-template messages during a free-entry point conversation, provided that there is an open customer service window between the business and the customer.
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What are free-entry point conversations?
Free-entry point conversations: A free‑entry point conversation starts when a customer messages you via a Click‑to‑WhatsApp Ad or Facebook Page CTA, and your team replies within 24 hours. This opens a 72‑hour free window where messages aren’t ...
How does a free-entry point conversation affect other open conversations?
When a customer comes in via a free‑entry point (e.g., Click‑to‑WhatsApp Ad or Facebook Page CTA) and you reply within 24 hours, WhatsApp opens a 72‑hour free‑entry window. This closes all other open conversations with that customer and consolidates ...
What is Free Tier Conversations?
Free Tier Conversations: Service conversation opens when a customer messages you. That inbound message starts a rolling 24‑hour customer service window during which you can send non‑template (free‑form) replies at no charge. This is different from ...
What triggers the opening of a service conversation?
A Service conversation opens when the customer sends you a message (customer‑initiated). That message starts a rolling 24‑hour customer service window during which you can send non‑template (free‑form) messages. This is separate from ...
What is conversation-based pricing on WhatsApp Business API?
You’re charged per 24‑hour conversation window, not per message. Windows open either when a customer messages you (Service) or when your business delivers an approved template (Marketing, Utility, Authentication). A special Free‑Entry Point (FEP) ...