Can I use variables in the footer?

Can I use variables in the footer?

No.
WhatsApp does not allow variables (placeholders like ) in the footer section of a template.

🧾 What Is the Footer Used For?

The footer is an optional section meant only for static, supporting text, such as:

  • Legal disclaimers
  • Company names or taglines
  • Contact notes (e.g., “Customer Service” or “T&C apply”)

⚠️ Footer Limitations

  • đź“Ź Maximum 60 characters
  • đźš« No variables, formatting, or media allowed
  • đź“ť Must be static text only
  • ❌ If you insert a variable, your template will be rejected by Meta during review

âś… Where Can I Use Variables?

Variables are allowed only in:

  • Body section → up to 25 totalExample: Hi , your order is ready.
  • URL buttons → inside query stringsExample: https://track.com/

WhatsApp Template Sections — Variables & Limitations

Section

Variables Allowed?

Limitations

Header

⚠️ Limited
Only in media captions (image/video/document)

- No text variables in header
- Static text only if using text header

Body

âś… Yes

- Up to 25 variables
- Must be sequential (, …)
- Supports formatting (bold, italics, emojis)

Footer

❌ No

- Max 60 characters
- Static text only (no variables, formatting, or media)

đź“Ž Related FAQs

✨ Pro Tip: Use the footer for static trust-building text (e.g., “This is an automated message from ZapKart”) while keeping all personalisation in the body.