How many variables can I use in the WhatsApp template body, and can I use variables in the footer?
⚡ Quick answer —
• There is no hard limit on the number of placeholders (variables) you can add in the body of a WhatsApp template, as long as the combined text + variables stays within 1024 characters.
• No, WhatsApp does not allow variables (placeholders like {{1}}) in the footer section of a template.
1 — How many variables can I use in the body of the template?
What is a Variable?
A variable is a placeholder used to insert dynamic content into a template. They are written as:
📌 Example:
• Template:
Hi {{1}}, your order {{2}} from {{3}} has been shipped. Track it here:{{4}}
• Filled Message:
Hi Riya, your order #4812 from ZapKart has been shipped. Track here: zap.link/track4812
Common Use Cases
1 {{1}}, {{2}}, {{3}} .... within the character limit of 1024.
Variables are perfect for personalising messages at scale, such as:
• Customer name
• Order ID
• Brand/store name
• Tracking link
• Date/time
Best Practices
• Variables must be numbered sequentially: {{1}}, {{2}}, {{3}} …
• Do not skip or repeat variable numbers.
• Always have a proper value mapped against the variables.
• Always preview & populate variables during template submission for Meta approval.
• Variables are allowed only in the body — not in the footer or button text.
Validation Rules
• Templates with missing or out-of-sequence variables will be rejected.
• Only 1 variable is allowed in the Header if you select "Text". Variables can't be added in the Header if you select an image, video, or document.
✨ Pro Tip: Keep variable usage minimal and meaningful—overloading templates with 10+ placeholders often hinders readability and increases the risk of rejection.
2 — Can I use variables in the footer?
What Is the Footer Used For?
The footer is an optional section meant only for static, supporting text, such as:
• Legal disclaimers
• Company names or taglines
• Contact notes (e.g., “Customer Service” or “T&C apply”)
Footer Limitations
• Maximum 60 characters
• No variables, formatting, or media allowed
• Must be static text only
• If you insert a variable, your template will be rejected by Meta during review
Where Can I Use Variables?
Variables are allowed only in:
• Body section → within the character limit of 1024 (it includes variables and text).
Example: Hi {{1}}, your order {{2}} is ready.
• Header → you can use only 1 variable in the header section when you chose "Text" option.
• URL buttons → inside query strings.
Example: https://track.com/{{1}}
WhatsApp Template Sections — Variables & Limitations
Section | Variables Allowed? |
Header | ⚠️ Limited Only 1 allowed in Text option (in media - you can upload a file) - One text variable in the header |
Body | ✅ Yes - Within the character limit of 1024 - Must be sequential ({{1}}, {{2}}…) - Supports formatting (bold, italics, emojis) |
Footer | ❌ No - Max 60 characters - Static text only (no variables, formatting, or media) |
✨ Pro Tip: Use the footer for static trust-building text (e.g., “This is an automated message from ZapKart”) while keeping all personalisation in the body.
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