How are marketing, utility, and authentication conversations opened?

How are marketing, utility, and authentication conversations opened?

These conversations are opened when an approved template message (based on the conversation category) is sent and delivered to a customer. If an existing conversation in the same category is open, no new conversation is opened.

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      Yes, each WhatsApp Business Account receives 1,000 free service conversations per month across all business phone numbers. However, marketing, utility, and authentication conversations are not included in the free tier.

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    • What happens if a marketing template is sent during an open service conversation?

      A new marketing conversation will be opened, resulting in charges for both service and marketing conversations.