How are marketing, utility, and authentication conversations opened?

How are marketing, utility, and authentication conversations opened?

These conversations are opened when an approved template message (based on the conversation category) is sent and delivered to a customer. If an existing conversation in the same category is open, no new conversation is opened.

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      These are business‑initiated conversations. They open when a pre‑approved template of that category is sent and delivered to the customer and there isn’t already an active window of the same category. Each has its own 24‑hour window and billing ...

    • What is Free Tier Conversations?

      Free Tier Conversations: Service conversation opens when a customer messages you. That inbound message starts a rolling 24‑hour customer service window during which you can send non‑template (free‑form) replies at no charge. This is different from ...

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    • What is Free Tier Conversations?

      Each WhatsApp Business Account gets 1,000 free service conversations each month across all of its business phone numbers. This number is refreshed at the beginning of each month, based on the WhatsApp Business Account time zone. Marketing, utility, ...

    • Are there any free conversations available?

      Yes, each WhatsApp Business Account receives 1,000 free service conversations per month across all business phone numbers. However, marketing, utility, and authentication conversations are not included in the free tier.