Quick Answer

Click-to-WhatsApp (CTWA) ads on Facebook and Instagram let prospects open a WhatsApp chat with one tap; when you reply within 24 hours, the conversation is free for 72 hours, and every lead lands in your MyOperator WhatsApp dashboard for routing, follow-up and reporting.

1. Key Advantages & 72-Hour Free Entry Point Window Rules

• The 72-hour window is not unlocked by the click alone. It opens only after your first reply is sent within 24 hours of the customer’s initial message.
• During the unlocked 72 hours, all agent replies and Meta-approved template messages are delivered with zero Meta charges.
• If you miss the 24-hour first-reply deadline, the window never opens and standard WhatsApp Business API rates apply from the very first message.
• CTWA removes landing-page friction and delivers higher-intent leads straight into a live WhatsApp conversation.

2. Messaging Billing After the 72-Hour Window Expires

• New customer message after 72 h → 24-hour Customer Service Window.
• Within that 24-hour window, free-form replies draw from your number’s 1,000 free monthly service messages; each additional message (from the 1,001st) is charged per delivery.
• Business-initiated outreach after 72 h requires a Meta-approved Marketing, Utility, or Authentication template and is charged per delivered message.
• To verify exact template rates and platform fees, see the official MyOperator Pricing Page.

3. Step-by-Step Setup Methods

Method A: Meta Ads Manager (Desktop, Recommended)

1. Log in to Meta Ads Manager.
2. Click + Create and choose an objective that supports messages—Sales, Leads, Engagement, or Traffic.
3. In the Ad Set, under Conversion Location, choose Messaging Apps, select WhatsApp, then pick your WhatsApp Business API (WABA) number. If it is missing, click Connect another number and finish OTP verification.
4. Set daily or lifetime budget and schedule. Meta adds local taxes/GST to ad spend as per regulations.
5. Upload images or videos, write primary text, add a headline such as “Chat with us”, and set the CTA button to Send WhatsApp Message.
6. Preview placements across Facebook and Instagram feeds, then click Publish.

Method B: Instagram App (Mobile Boost)

1. Switch your Instagram profile to a Professional / Business Account.
2. Select a live post or reel and tap Boost Post.
3. Under Select a Goal, choose More Messages.
4. Select WhatsApp and link the same verified WABA number.
5. Set audience demographics, daily budget and duration, then tap Boost Post.

4. Lead Management in the MyOperator WhatsApp Panel

• Automated capture of the customer’s phone number, profile name and first message.
• Multi-agent assignment: Super Admins can route chats to team members or language specialists; any agent may self-assign by replying.
• Real-time oversight: Admins track response times, monitor conversations and view lead-conversion status.

5. Escalation Rules & Boundaries

• Escalate to Account Manager (AM) when you need help linking WABA numbers to Meta Business Manager, analysing ad conversion costs, or setting automated AfterCall/Bot triggers for ad leads.
• Internal Support → Tech Support occurs if ad clicks fail to trigger webhooks or leads do not appear in the MyOperator panel despite successful ad delivery.

6. Need Help or Support?

Phone: +91 81029 81029
Email: support@myoperator.com

Tutorial Video Reference

Watch the full walkthrough: How to create CTWA Ads for 10X Sales

Keywords

Click-to-WhatsApp ads, CTWA, Meta Ads Manager, Instagram Boost, 72-hour free window, WhatsApp Business API, MyOperator WhatsApp dashboard, lead routing, template rates, after-call bot