How does variable mapping work in WhatsApp campaigns?

How does variable mapping work in WhatsApp campaigns?

Variable mapping connects placeholders (e.g., {{customername}}) in the template to actual data (e.g., the "Name" column in your Excel sheet). It ensures personalized messages are sent.

In a template with variables like {{customername}}, {{amount}}, {{date}}, you’ll need to map these variables to specific columns in the Excel sheet, such as:
  1. customername → customer_name column
  2. amount → amount column
  3. date → date column

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