How does variable mapping work in WhatsApp campaigns?
Variable mapping connects placeholders (e.g., {{customername}}) in the template to actual data (e.g., the "Name" column in your Excel sheet). It ensures personalized messages are sent.
In a template with variables like {{customername}}, {{amount}}, {{date}}, you’ll need to map these variables to specific columns in the Excel sheet, such as:
- customername → customer_name column
- amount → amount column
- date → date column
Related Articles
When is variable mapping required?
Variable mapping is needed only when the selected template contains variables. If no variables are present, this step is skipped.
Campaigns API
Overview MyOperator campaigns can be used to make various types of outgoing calls enabling the client to connect with their customers in ways that suites their business requirement. Type of Campaigns According to the use cases, there are 2 types of ...
What is a fallback value in variable mapping?
A fallback value is a default value used when data for a variable is missing in the Excel sheet. It can also be a fixed value that applies to all customers.
What are the four key parts of creating a WhatsApp campaign?
The four key parts are: Template selection: Choose from pre-approved WhatsApp templates. Audience creation: Upload an Excel sheet with customer details. Variable mapping: Map variables for personalized messages (if needed). Scheduling: Schedule the ...
How can I ensure my Excel sheet is correctly formatted for variable mapping?
Your Excel sheet must contain the exact columns needed for the variables in the template. For example, if your template includes {{customername}}, {{amount}}, and {{date}}, the Excel sheet should have columns like "customer_name", "amount", and ...