How does WhatsApp charge for conversations?

How does WhatsApp charge for conversations?

Charges for conversations are based on the country code of the customer's phone number. The rates differ depending on the conversation category (marketing, utility, authentication, service) and the customer’s region.
    • Related Articles

    • What is Free Tier Conversations?

      Free Tier Conversations: Service conversation opens when a customer messages you. That inbound message starts a rolling 24‑hour customer service window during which you can send non‑template (free‑form) replies at no charge. This is different from ...
    • Are there any free conversations available?

      Yes. WhatsApp offers unlimited free service conversations per month for every WhatsApp Business Account (WABA). However, this applies only to a specific type of message exchange. ? What Are Free Service Conversations? These are customer-initiated ...
    • Are there any free conversations provided?

      Yes — Unlimited free Service conversations are included with WhatsApp Business Accounts (WABA). These are customer-initiated chats where you can reply within 24 hours at no cost. ? What Counts as a Free Conversation? Type Who Initiates Message ...
    • How does Meta handle billing for conversations?

      Meta bills WhatsApp Business Accounts (WABA) based on conversation categories. There are four categories: Marketing → Paid Utility → Paid Authentication → Paid Service → Free (if customer-initiated) Each conversation type runs on a 24-hour billing ...
    • What are free-entry point conversations?

      Free-entry point conversations: A free‑entry point conversation starts when a customer messages you via a Click‑to‑WhatsApp Ad or Facebook Page CTA, and your team replies within 24 hours. This opens a 72‑hour free window where messages aren’t ...