How to increase the WhatsApp Broadcast Limit?

The only way to increase the WhatsApp Broadcast Limit is by getting promoted to the next Tier.

This can be done only if:

1. The quality rating is not low.

2. You need to send messages to at least half the unique users of your current WhatsApp Messaging Limit.

See the charts below to understand how a business moves to the next Tier.

E.g. If you currently have a Broadcast Limit of 1000 unique users/ 24 hours, to upgrade your WhatsApp Messaging Limit from 1000 to 10000 users, you need to send messages to at least 500 unique users within a consistent duration of the next 7 days to move to the next tier.

So, if you're in Tier 1 & you send messages to 500 unique users within the next 7 days, Meta will increase your messaging limit to 10k on the 8th day.

Similarly, if you send the 500 messages on Day 1 itself, your Broadcast Limit will upgrade to 10k on the second day itself.

Refer this image for a better understanding:

Similarly, if you currently have a WhatsApp Messaging Limit of 10000 unique users/ 24 hours & wish to upgrade to 1,00,000 unique users, then you must send messages to half the unique users in WhatsApp Broadcast Tier 2, i.e. 5000 unique users in the next 7 days.

Another factor that plays a vital role in helping you upgrade your WhatsApp Messaging Limit is your Quality Rating. Your Quality Rating should either be Medium or High to upgrade to the next Broadcast Tier.

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