What are the audience-size limits for a WhatsApp campaign in MyOperator?

What are the audience-size limits for a WhatsApp campaign in MyOperator?

⚡Quick answer -

Per campaign, you can upload up to 5,000 contacts (MyOperator limit). In addition, Meta applies daily messaging-tier caps per phone number (1 K → 10 K → 100 K → Unlimited). The lower of the two limits always applies.

When should I use this guide?

Use this checklist whenever you plan or schedule a WhatsApp campaign so you avoid unexpected message failures caused by platform or Meta tier restrictions.

1. Prerequisites

• A verified WhatsApp Business Account (WABA) phone number in MyOperator

• Your current Meta messaging tier (find it in FBM › WhatsApp Manager › Overview)

2. Understanding the two limit layers

Constraint source

Hard limit

Applies to

Notes

MyOperator platform

5,000 contacts per campaign

Each upload file

Split lists >5 K into multiple campaigns

Meta (WhatsApp)

Tier-based: 1 K, 10 K, 100 K, Unlimited per day

Each phone number

Health & quality score determine your tier

3. Practical scenarios

Scenario

Outcome

Upload 3,000 contacts, message limit is 10K

The campaign runs successfully.

Upload 6,000 contacts, message limit is 100K

Must split into two ≤5K campaigns.

Upload 5,000 contacts, message limit is 1K

Only the first 1 K messages are delivered; the remaining 4 K fail.

4. When uploads exceed a limit

Problem

Cause

Fix

File > 5,000 rows

Breaches MyOperator limit

Split into batches and name them “Promo – Batch 1”, “Batch 2”…

Daily send plan > tier cap

Meta tier too low

Improve quality score, wait 24 h, or request a tier upgrade.

5. Best-practice checklist

✓ Check your current Meta tier before scheduling.

✓ Keep batches clearly named for reporting.

✓ Grow send volume gradually to unlock higher tiers.

✓ Maintain low block/report rates to avoid tier downgrade.

✓ Add a buffer—never schedule the exact tier maximum.

6. Troubleshooting

Problem

Quick fix

“Exceeded limit” error after upload

Verify file ≤5 K rows; split if needed.

Only part of the audience received messages

Check whether you hit today’s Meta tier cap.

Tier upgrade stuck at 1 K

Confirm phone number quality rating ≥ “Medium” and resend gradual volume over 48 h.

Keywords: WhatsApp audience limit, MyOperator 5K cap, Meta messaging tiers, campaign size