What are the new conversation categories introduced in WhatsApp pricing and How does the pricing differ for each category?
The rates are as follows:
- Marketing: ₹0.86
- Utility: ₹0.13
- Authentication: ₹0.13
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How does WhatsApp charge for conversations?
Charges for conversations are based on the country code of the customer's phone number. The rates differ depending on the conversation category (marketing, utility, authentication, service) and the customer’s region.
How long does a conversation last on WhatsApp Business API?
Each conversation lasts 24 hours from the time a message is delivered, unless it is closed by a newly opened free-entry point conversation, which lasts 72 hours.