What are the new conversation categories introduced in WhatsApp pricing and How does the pricing differ for each category?
The rates are as follows:
- Marketing: ₹0.86
- Utility: ₹0.13
- Authentication: ₹0.13
Related Articles
What is conversation-based pricing on WhatsApp Business API?
You’re charged per 24‑hour conversation window, not per message. Windows open either when a customer messages you (Service) or when your business delivers an approved template (Marketing, Utility, Authentication). A special Free‑Entry Point (FEP) ...
WhatsApp Pricing Update: Per-message based billing
WhatsApp Pricing Update – Effective July 1, 2025 AT A GLANCE: Per-template billing is here: WhatsApp will now charge per template message (Marketing, Utility, or Authentication), even if sent within a 24-hour window. Service replies stay free: ...
WhatsApp Pricing Update: Per-message based billing
WhatsApp Pricing Update – Effective July 1, 2025 AT A GLANCE: Per-template billing is here: WhatsApp will now charge per template message (Marketing, Utility, or Authentication), even if sent within a 24-hour window. Service replies stay free: ...
Where can I download the latest Meta WhatsApp conversation-rate cards (CSV) for billing and forecasting?
⚡Quick answer- Yes, you can download the official rate-cards (CSV / chart) for WhatsApp Business Platform (by Meta) from Meta’s own documentation site. When should I use this guide? Use it whenever you need the official per-conversation cost for ...
How can an agent initiate a new WhatsApp conversation with a customer?
⚡Quick answer - Agents must start every new outbound WhatsApp conversation with a Meta-approved message template. Free-form messages are only allowed after the customer replies and remain permissible for 24 hours from that reply. When should I use ...