What is a fallback value in variable mapping?

What is a fallback value in variable mapping?

A fallback value is a default value used when data for a variable is missing in the Excel sheet. It can also be a fixed value that applies to all customers.
    • Related Articles

    • What is a fallback value in variable mapping?

      A fallback value is a default placeholder text used when a variable has no data in your uploaded file. It ensures every recipient receives a coherent message, even with missing personalizations. help ✅ Why Use a Fallback? Prevents messages from ...
    • How does variable mapping work in WhatsApp campaigns?

      Variable mapping connects template placeholders (like , ) to columns in your uploaded Excel/CSV file. This makes your WhatsApp campaign personalized at scale, ensuring each recipient sees content tailored to them. ? What Are Template Variables? In ...
    • How can I ensure my Excel sheet is correctly formatted for variable mapping?

      When sending personalized WhatsApp campaigns, your Excel or CSV file must be formatted correctly so that template variables (e.g., , ) map seamlessly to real customer data. ⚠️ If the file is misformatted, your campaign may fail, variables will remain ...
    • When is variable mapping required?

      Variable mapping is only required if your chosen WhatsApp template includes placeholders (e.g., , ). If your template contains no variables, the mapping step is skipped automatically—you go straight to contact upload. ? Decision Flow Does your ...
    • When is variable mapping required?

      Variable mapping is needed only when the selected template contains variables. If no variables are present, this step is skipped.