⚡Quick answer -
A vanity number is a memorable phone number—either word-based (e.g., 1800-FLOWERS) or pattern-based (e.g., 1800-111-000)—that boosts brand recall and campaign response rates. MyOperator can provision vanity virtual, mobile, or toll-free numbers once you confirm availability, accept premium pricing, and submit standard KYC documents.
Use it if you want to:
(a) decide whether a vanity number fits your brand goals,
(b) understand costs and prerequisites, or
(c) Follow the exact steps to request and activate one in MyOperator.
Type | Example | Notes |
Word-based | 1800-FLOWERS | Uses keypad letters (3=DEF, etc.) |
Pattern-based | 1800-123-123<br>98200-11111 | Repeating or sequential digits |
• Brand recall → Easy for customers to memorise and dial.
• Professional image → Signals scale and trust.
• Higher campaign ROI → More inbound calls from ads.
• Attribution → Unique vanity numbers per region or channel aid tracking.
Item | Required? |
Active MyOperator plan | ✅ |
Completed KYC docs | ✅ |
Budget for the premium fee | ✅ |
Regional compliance (if toll-free) | ✅ |
Prices vary by operator group, number type, and demand. The cost can vary from 1000-500000.
• Desired keyword already taken or blocked by the regulator.
• Industry on telecom “restricted” list (e.g., gambling, adult).
• Incomplete KYC or unpaid invoices.
✓ Vanity number status = Active in Dashboard → Manage → Numbers.
✓ Inbound test call lands in the mapped IVR/queue.
✓ Invoice shows premium fee + monthly rental on next cycle.
Feature | Virtual Number | Premium Number |
Caller Cost | Standard local/toll-free rate | Higher per-minute charge |
Business Use | Call routing, support, local presence | Paid services, monetized hotlines |
Setup | Via cloud phone system or VoIP provider | Via a telecom provider with a revenue plan |
Regulations | Few restrictions | Regulated for consumer protection |
Feature | Toll-Free Number | Premium Number |
Who pays | Business | Caller |
Purpose | Customer support | Paid/monetised services |
Caller cost | Free | Higher than normal |
Revenue to biz | No | Yes, partial call revenue |
Common prefixes | 1800, 888, etc. | 1860, 0900, etc. |
Issue | Likely cause | Fix / contact |
Quote delay >2 days | Missing pattern list | Reply with alternatives |
Number reserved, not ringing | Mapping incomplete | Dashboard → Numbers → Assign to IVR |
The regulator rejected the request | Non-compliant keyword | Choose a new word/pattern |
Keywords: vanity number, premium phone number, 1800-FLOWERS, word-based number, pattern-based number, MyOperator