What is the Whatsapp Business API?
Facebook launched WhatsApp Business API in August 2018 with a vision for the organizations to scale their business and reach out to users in a much better manner on WhatsApp itself.
WhatsApp Business API allows businesses to perform the following actions:
- Implementing WhatsApp chatbots and automating responses
- Sending WhatsApp broadcasts to Unlimited users in one go
- Sending automated notifications like payment reminders, delivery updates etc. via your own systems/CRM
- Availing Verified WhatsApp Green Tick on your business account.
- Managing Multiple Human-Agent Chats on the Same Whatsapp Mobile Number.
But it is just an API, which means businesses will have to develop their own dashboard for Live Chat, Chatbot and Broadcasting messages to their users once they get access to the Official Whatsapp Business API.
Hence, we developed theMyOperator platform which fulfills all these requirements along with a lot more features like In-built WhatsApp CRM, Smart Campaign Manager & API-based Campaigns.