Why is Facebook Business Verification required?

Why is Facebook Business Verification required?

Facebook Business Verification is mandatory for us to get you approved for WhatsApp Verification. This process usually takes up to 2 weeks. We recommend that businesses should initiate Facebook Business Verification while applying for WhatsApp Business APIs. 

The decision to approve your business lies solely with Meta.

In the newest Onboarding Flow for WhatsApp API, you can quickly get access to WhatsApp API even while your Facebook Business is not verified and WhatsApp account review is under process.

When your Facebook Business is not verified, you're subject to a few limitations -
  1. You can send business-initiated messages to upto 50 contacts per 24 hours
  2. You can add up to 2 numbers on WhatsApp Business API
  3. If the conversation is initiated by the user, you can send unlimited replies to those conversations without any limitations.

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