Billing for WhatsApp
Which country do we currently support messaging in?
At present, MyOperator supports messaging only in India. International messaging is not available yet.
What are the new conversation categories introduced in WhatsApp pricing and How does the pricing differ for each category?
The rates are as follows: Marketing: ₹0.86 Utility: ₹0.13 Authentication: ₹0.13
How are country calling codes and rates mapped for customers?
WhatsApp uses the customer’s country calling code and network prefix to determine the applicable rates. A CSV file containing the mapping of country codes to regions and rates is available for download.
How is pricing information included in webhooks?
Pricing details are included in all message webhooks for both the Cloud API and On-Premises API. You can refer to the Message Status Updates section for more information.
Where can I download the rate cards?
Rate cards are available for download in various currencies, such as USD, INR, EUR, GBP, and others. These rate cards reflect the current pricing for conversations across different regions.
How can I access my WhatsApp Business Account's billing details?
Billing details and related actions are handled via Meta Business Suite. You can learn more about managing billing through the "About Billing for Your WhatsApp Business Account" section in Meta Business Suite.
What are authentication-international rates?
Starting from June 1, 2024, WhatsApp introduced authentication-international rates. These rates apply to authentication conversations in certain international regions. Check the relevant rate card to see if these rates apply to your business.
How do I know which country or region my customer belongs to?
WhatsApp determines the country/region based on the customer’s phone number, including the country calling code and network prefix. A full list of mapped country codes is available.
What happens if I respond after the 24-hour window of a free-entry point conversation?
If you do not respond within 24 hours, the free-entry point conversation does not open. Instead, a paid template-based conversation (marketing, utility, or authentication) is opened based on the template type you use to respond.
Are there any free conversations available?
Yes, each WhatsApp Business Account receives 1,000 free service conversations per month across all business phone numbers. However, marketing, utility, and authentication conversations are not included in the free tier.
How does WhatsApp charge for conversations?
Charges for conversations are based on the country code of the customer's phone number. The rates differ depending on the conversation category (marketing, utility, authentication, service) and the customer’s region.
What is a customer service window?
A customer service window is a 24-hour period that opens when a customer sends a message to the business. During this time, businesses can send any type of message (template or non-template) to the customer without opening a new conversation.
Are non-template messages allowed during a free-entry point conversation?
Yes, businesses can send non-template messages during a free-entry point conversation, provided that there is an open customer service window between the business and the customer.
How does a free-entry point conversation affect other open conversations?
When a free-entry point conversation is opened, all other open conversations between the business and the customer are closed, and no new conversations can be opened until the free-entry point conversation expires.
What are free-entry point conversations?
Free-entry point conversations occur when a customer contacts a business via a Click to WhatsApp Ad or Facebook Page Call-to-Action button. If the business responds within 24 hours, a free-entry point conversation is opened, which lasts for 72 hours. ...
Can multiple conversations be open at the same time?
Yes, multiple conversations can be open at the same time if different template messages of different categories are sent within 24 hours. Additionally, both service and template-based conversations can be active simultaneously.
What triggers the opening of a service conversation?
A service conversation is opened when any non-template message is sent and delivered to the customer, as long as no other conversation (marketing, utility, or authentication) is already open.
How are marketing, utility, and authentication conversations opened?
These conversations are opened when an approved template message (based on the conversation category) is sent and delivered to a customer. If an existing conversation in the same category is open, no new conversation is opened.
How long does a conversation last on WhatsApp Business API?
Each conversation lasts 24 hours from the time a message is delivered, unless it is closed by a newly opened free-entry point conversation, which lasts 72 hours.
What is conversation-based pricing on WhatsApp Business API?
Conversation-based pricing charges businesses per conversation, not per individual message sent or received. Each conversation is a 24-hour message thread between the business and the customer.
What is Free Tier Conversations?
Each WhatsApp Business Account gets 1,000 free service conversations each month across all of its business phone numbers. This number is refreshed at the beginning of each month, based on the WhatsApp Business Account time zone. Marketing, utility, ...
Are there any free conversations provided?
Yes, WhatsApp provides 1,000 free service conversations each month.
What happens if a marketing template is sent during an open service conversation?
A new marketing conversation will be opened, resulting in charges for both service and marketing conversations.
How is a conversation charged when a template is sent?
When the user sends a marketing, utility, or authentication template to a customer, Meta checks for an open conversation of the same category. If one exists, no new conversation is opened. If none exists, a new 24-hour conversation is started. ...
How does Meta handle billing for conversations?
Conversations are charged based on categories: Marketing: Mostly used to send promotional and sales messages. The user can send a message to the customer by selecting from the pre-approved marketing template list. Utility: Used for transaction ...