Can I filter down my audience on the basis of these attributes?
Yes. MyOperator allows you to segment your audience using various attributes so you can run more targeted and personalized campaigns.
🧠 What can I filter by?
You can use a wide range of attributes depending on the data collected. Common filters include:
👤 Demographics
- Location (city, state, region)
- Age or age group
- Gender (if collected)
📈 Engagement
- Response to previous campaigns
- Last interaction date
- Frequency of calls or visits
💼 Customer Type
- New vs. returning customers
- Active vs. inactive status
- Lead stage (cold, warm, hot)
🛒 Purchase History
- Last product or service purchased
- Average order value
- Repeat purchase behavior
🎯 Interests & Tags
- User-tagged preferences
- Campaign-specific labels (e.g., “Event Attendee”)
- Subscription or opt-in categories
✅ How does it help?
- Send relevant offers to the right audience
- Avoid spamming inactive or uninterested users
- Boost conversion and engagement rates
- Personalize follow-ups and reminders
📍Where to find this?
In the MyOperator panel:
Audience → Segments → Create Filter / Apply Filter
You can combine multiple filters using AND/OR logic to build dynamic or static segments.
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