How does Meta handle billing for conversations?

How does Meta handle billing for conversations?

Conversations are charged based on categories:

Marketing:

Mostly used to send promotional and sales messages. The user can send a message to the customer by selecting from the pre-approved marketing template list.

Utility:

Used for transaction messages like order confirmation, payment reminders etc. The user can send a message to the customer by selecting from the pre-approved Utility template list.

Authentication:

Used for verification via OTP on WhatsApp.The user can send a message to the customer by selecting from the pre-approved Authentication template list.

Service:

Enables you to resolve customer inquiries. In this case, the customer will send a message to the user first, and then the user can send free-flowing messages to resolve the customer’s query.


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