Where can I download the rate cards?

Where can I download the rate cards?

WhatsApp Rate Cards are the official source of truth for conversation-based pricing on the WhatsApp Business Platform.
They’re published by Meta, refreshed monthly, and show the exact per-conversation cost across regions, currencies, and categories.

Using the latest rate card is essential for billing reconciliation, cost forecasting, and regional comparisons.

📥 Downloading Rate Cards

📄 What’s Inside the Rate Card?

Each row contains:

  • Region – e.g., South Asia – India
  • Currency – e.g., USD
  • Conversation Category – Utility, Service, Marketing, Authentication
  • Rate per Conversation – e.g., 0.0075

✅ Example row:
India, USD, Utility, 0.0075

📊 Example Rate Card Categories

Category

Example Price (INR/Conversation)

When It Applies

Utility

₹0.45

Order confirmations, receipts, shipping updates

Service

₹0.35

Customer-initiated chats within the 24-hour window

Marketing

₹0.75

Promotions, re-engagement campaigns, offers

Authentication

₹0.20

OTPs, login codes, account recovery

(Prices are examples only — check the latest CSV for actual values.)

🧠 When Should I Use the Rate Card?

  • Generating monthly billing estimates
  • Mapping pricing by conversation category
  • Auditing invoices or API-logged prices
  • Comparing rates across regions/currencies

🔄 How Often Are Rate Cards Updated?

  • Monthly refresh by Meta
  • Updates also triggered when pricing changes occur
  • If changes happen mid-month, admins are notified via email and FBM alerts

⚠️ Limitations & Compliance Notes

  • Rate cards only cover conversation-based pricing (no extra session/media charges).
  • Local taxes (e.g., GST, VAT) are charged in addition to the base rate.
  • Currency is fixed at the FBM account level — you cannot switch currencies mid-cycle.
  • Not all currencies are available for all regions.
  • Rates are set globally by Meta and cannot be negotiated via BSPs (like MyOperator).

🔗 Related FAQs

✅ Summary

  • Rate cards = official Meta-published pricing, updated monthly
  • Download via CSV or view in FBM Billing → Rate Cards
  • Use them for forecasting, invoice audits, and regional comparisons
  • Remember: local taxes apply and currency is fixed at the account level

💬 Need help interpreting your rate card? Contact WhatsApp Business Support or your MyOperator account manager.

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