How long does a conversation last on WhatsApp Business API?
Each conversation lasts 24 hours from the time a message is delivered, unless it is closed by a newly opened free-entry point conversation, which lasts 72 hours.
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What is conversation-based pricing on WhatsApp Business API?
You’re charged per 24‑hour conversation window, not per message. Windows open either when a customer messages you (Service) or when your business delivers an approved template (Marketing, Utility, Authentication). A special Free‑Entry Point (FEP) ...
What triggers the opening of a service conversation?
A Service conversation opens when the customer sends you a message (customer‑initiated). That message starts a rolling 24‑hour customer service window during which you can send non‑template (free‑form) messages. This is separate from ...
What is conversation-based pricing on WhatsApp Business API?
Conversation-based pricing charges businesses per conversation, not per individual message sent or received. Each conversation is a 24-hour message thread between the business and the customer.
How are marketing, utility, and authentication conversations opened?
These are business‑initiated conversations. They open when a pre‑approved template of that category is sent and delivered to the customer and there isn’t already an active window of the same category. Each has its own 24‑hour window and billing ...
What is Free Tier Conversations?
Free Tier Conversations: Service conversation opens when a customer messages you. That inbound message starts a rolling 24‑hour customer service window during which you can send non‑template (free‑form) replies at no charge. This is different from ...