What is conversation-based pricing on WhatsApp Business API?
Conversation-based pricing charges businesses per conversation, not per individual message sent or received. Each conversation is a 24-hour message thread between the business and the customer.
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What is conversation-based pricing on WhatsApp Business API?
You’re charged per 24‑hour conversation window, not per message. Windows open either when a customer messages you (Service) or when your business delivers an approved template (Marketing, Utility, Authentication). A special Free‑Entry Point (FEP) ...
What triggers the opening of a service conversation?
A Service conversation opens when the customer sends you a message (customer‑initiated). That message starts a rolling 24‑hour customer service window during which you can send non‑template (free‑form) messages. This is separate from ...
How does a free-entry point conversation affect other open conversations?
When a customer comes in via a free‑entry point (e.g., Click‑to‑WhatsApp Ad or Facebook Page CTA) and you reply within 24 hours, WhatsApp opens a 72‑hour free‑entry window. This closes all other open conversations with that customer and consolidates ...
WhatsApp Pricing Update: Per-message based billing
WhatsApp Pricing Update – Effective July 1, 2025 AT A GLANCE: Per-template billing is here: WhatsApp will now charge per template message (Marketing, Utility, or Authentication), even if sent within a 24-hour window. Service replies stay free: ...
WhatsApp Pricing Update: Per-message based billing
WhatsApp Pricing Update – Effective July 1, 2025 AT A GLANCE: Per-template billing is here: WhatsApp will now charge per template message (Marketing, Utility, or Authentication), even if sent within a 24-hour window. Service replies stay free: ...