How to submit a New WhatsApp Template Message?
To send proactive messages such as alerts, OTPs, or promotions via WhatsApp, you need to create and submit a template message. These templates must be approved by Meta before they can be used in business-initiated conversations.
🔑 Prerequisites
Before submitting a template, confirm that:
- You have a WhatsApp Business Account (WABA).
- You hold the Admin role in Meta Business Manager.
- Your business has completed Meta Business Verification.
đź“ť Steps to Create and Submit a Template
- Log in to Meta Business Manager.
- Go to Business Settings > WhatsApp Manager.
- Select your phone number and click on Message Templates.
- Click Create Template.
- Fill out the required fields:
- Category → Choose Transactional, OTP, Marketing, or Utility.
- Template Name → Use lowercase with underscores (e.g.,
order_update_2025). - Language → Select one or more supported languages.
- Message Body → Write your message. Use placeholders like
- Optional Fields → Add a header, footer, or call-to-action buttons (e.g., website link, quick reply).
- Review your template and click Submit.
⏱️ Meta usually reviews templates within 24–48 hours.
âś… After Submission
- Approved templates → Status will show as Active in WhatsApp Manager.
- Rejected templates → Status will show rejection reason (e.g., unclear placeholders, policy violation).
- Edits → Approved templates cannot be modified. To update, duplicate the template and resubmit.
⚠️ Common Issues & Fixes
- Policy violations → Ensure compliance with Meta’s Messaging Policies.
- Incorrect placeholders → Wrap all dynamic fields in
- Low template quality → Avoid spammy content; keep messages clear, concise, and customer-friendly.
đź“Š Example Template
Template Name: order_update_2025
Category: Transactional
Language: English
Body:
Hi , your order #has been shipped and will arrive by . Track here:
đź”— Related FAQs
đź“ž Need Help?
If your templates keep getting rejected, contact MyOperator Support at support@myoperator.com or raise a request through your Meta Support Inbox.
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