Is there any limit to the number of broadcast messages to be sent?

Is there any limit to the number of broadcast messages to be sent?

📢 WhatsApp Broadcast Limits by Messaging Tier

WhatsApp Business enforces daily broadcast limits based on your account’s messaging tier. These limits control how many unique users you can initiate conversations with in a 24-hour rolling window.

✅ Replies within a 24-hour customer session are not counted against your broadcast limit.

✅ WhatsApp Messaging Tiers

Tier

Daily Limit

Typical Use Case

Notes

Tier 1

1,000 unique users/day

Entry-level testing, small campaigns

Default starting tier

Tier 2

10,000 unique users/day

Mid-scale campaigns

Requires consistent volume & good quality

Tier 3

100,000 unique users/day

Large-scale enterprise campaigns

Designed for high-volume brands

Tier 4

Unlimited

Global enterprise-level messaging

No cap on daily broadcasts

🧭 How to Increase Your Tier

To move up tiers, you must:

  • ✅ Send messages to at least 50% of your current limit over a 7-day period
  • ✅ Maintain a Medium or High Quality Rating (visible in Business Manager)
  • 🔄 Meta reviews usage daily; upgrades are automatic if conditions are met

📌 If quality drops to Low, tier upgrades will pause until rating improves.

⚠️ What Happens If You Exceed the Limit?

If you attempt to broadcast beyond your tier:

  • 🚫 Messages beyond your quota will not be delivered
  • ⚠️ Error shown: “Audience size exceeding remaining quota. Some messages may not be delivered.”
  • 🕑 You must reduce your audience or wait until your quota resets

📊 Quick View: Tier Progression Path

Current Tier

Requirement to Upgrade

Next Tier

Tier 1 → 2

Send to ≥500 users in 7 days + Medium/High rating

Tier 2

Tier 2 → 3

Send to ≥5,000 users in 7 days + Medium/High rating

Tier 3

Tier 3 → 4

Send to ≥50,000 users in 7 days + Medium/High rating

Tier 4 (Unlimited)

🧠 Best Practices for Scaling

  • Plan campaigns in batches aligned to your current tier
  • Monitor Quality Rating daily to avoid freezes or downgrades
  • Use Utility/Authentication messages for routine updates—reserve Marketing for high-value outreach
  • Encourage customer replies to open free Service sessions and stretch your budget

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