Is there any time restriction for sending Promotional SMS?
Yes. As per TRAI (Telecom Regulatory Authority of India) guidelines, Promotional SMS messages can only be delivered between 9:00 AM and 9:00 PM.
đź•’ What does this mean?
- Any promotional message scheduled or sent outside this window will not be delivered.
- If you attempt to send an SMS at, say, 8:45 PM and it doesn't get delivered by 9:00 PM, it may fail or be queued for the next valid window.
- These restrictions apply regardless of channel (UI, API, or bulk upload).
đź“Ś What qualifies as a Promotional SMS?
Promotional SMSes are typically messages that include:
- Offers, discounts, or sales notifications
- Product announcements
- Brand promotions
These are sent to non-DND (Do Not Disturb) numbers only.
If you want to send alerts, OTPs, or service-related updates, use Transactional SMS, which is not time-restricted.
🧠Best Practices
- Always schedule your promotional campaigns to start after 9:00 AM and finish well before 9:00 PM.
- Use the MyOperator SMS dashboard to set scheduled times accurately.
- Monitor delivery reports to ensure messages are sent during the allowed window.
Is there any limitation for the delivery of Promotional SMSes?
Yes, the time limitation for the delivery of Promotional SMSes is from 9am to 9pm.
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