What types of buttons can I add to a WhatsApp template?

What types of buttons can I add to a WhatsApp template?

WhatsApp Business templates support two categories of buttons, each with specific functions and limits.

🔘 1️⃣ Call-to-Action (CTA) Buttons

CTA buttons let customers take external actions outside WhatsApp.

Types of CTA Buttons:

  • 📞 Phone Number Button
    • Opens the phone’s dialer with a pre-filled number
    • Format: +1234567890
  • 🌐 URL Button
    • Opens a web page in the browser
    • Limit: 1 Phone + 1 URL button per template (maximum of 2 CTA buttons total)
    • Dynamic URLs (e.g., https://site.com/) may work only through API integrations—check your BSP’s documentation.

💬 2️⃣ Quick Reply Buttons

Quick Reply buttons let users respond inside WhatsApp with predefined options.

Key Rules:

  • Maximum 3 quick replies per template
  • 🚫 No emojis or variables allowed
  • Common use cases:
    • “✅ Confirm” / “📅 Reschedule”
    • “💬 Talk to Support”
    • “❌ Cancel Order”

🚫 Important Button Rules

  • You can have either:
    • Up to 2 CTA buttons (Phone + URL), or
    • Up to 3 Quick Reply buttons
  • ❌ You cannot mix CTA and Quick Reply buttons in a single template
  • 📏 Button order matters—Meta may reject templates with invalid sequences or combinations

WhatsApp Template Buttons: CTA vs. Quick Reply

Button Type

Action

Limit

Example Use Case

🔘 Call-to-Action (CTA)

Takes the user outside WhatsApp (dial a number or open a URL)

Up to 2 CTA buttons (1 Phone + 1 URL)

- 📞 “Call Support” → opens dialer
- 🌐 “Visit Website” → opens browser

💬 Quick Reply

Sends a predefined reply inside WhatsApp

Up to 3 quick replies

- ✅ “Confirm”
- 📅 “Reschedule”
- ❌ “Cancel Order”

📎 Related FAQs

✨ Pro Tip: Use CTA buttons when you want customers to leave WhatsApp (call, visit a site), and Quick Replies when you want them to stay engaged in the chat.

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