⚡Quick answer -

A WhatsApp template supports one optional header that appears at the top of your message.
You can choose only one type per template (Text, Image, Video, or Document) — or no header at all. Different header types cannot be combined.

Headers help grab attention or add media context, but they must follow Meta’s format and size guidelines.

1. Text Header

• Limit: Max 60 characters
• Best for: Short static titles like “Order Confirmation” or “New Offer”
• Restrictions: Only 1 variable {{ }} allowed in Text option.
• Correct Example:
  Order Confirmation

Incorrect (dynamic, no longer supported):
Order #{{1}} has shipped!

2. Image Header

• Limit: Max 5MB
• Formats: JPEG, JPG, PNG
• Best for: Product images, QR codes, receipts

Example Use Case: A banner image for a promotional campaign

3. Video Header

• Limit: Max 10MB
• Format: MP4
• Best for: Demos, onboarding clips, teaser promotions
• Tip: Keep videos under 15 seconds for faster loading

Example Use Case: A short product demo clip

4. Document Header

• Limit: Max 10MB
• Format: PDF only
• Best for: Invoices, receipts, policies

Example Use Case: “View your updated invoice” with attached PDF

Comparison Table of Header Types

Important Rules

• You can add only one header type (text, image, video, or document).
• The header is optional, but once added, it must meet format and size requirements.
• Meta will reject templates with unsupported formats, oversized files, or disallowed content.

✨ Pro Tip: Use headers to highlight critical info visually (like an invoice PDF or promo banner), while keeping personalization in the body section of your template.