All About MM Lite On MyOperator

All About MM Lite On MyOperator

Get faster, reliable, and verified delivery of your WhatsApp marketing messages with MM Lite, at no extra cost.


What is MM Lite?

MM Lite is a delivery layer that works within the official WhatsApp Business Messaging framework. It uses approved systems to speed up delivery by bypassing slow marketing routes. 


What do you get with MM Lite?

  • Credibility from Official WABA: Messages are sent via official WhatsApp Business Accounts (WABA).  Now, your brand appears more trustworthy and credible with a verified sender identity. 

  • Speed and priority: You get better backend delivery. Your messages reach faster and are given higher priority on WhatsApp.

  • Seamless customer experience: It seamlessly integrates with your current messaging setup, so your customers won’t notice any difference.

  • No additional charges:  There’s no extra charge for the MM Lite Feature. 


How MM Lite Works With MyOperator

For New MyOperator Customers:

  • MM Lite will be included automatically during signup

  • You’ll see a confirmation screen

  • All your marketing messages will be sent through MM Lite from day one

For Existing MyOperator Customers:

  • If MM Lite isn’t active for your account, you’ll see a banner on the Campaigns page for each phone number

  • Just click 'Apply Now' to enable it

  • The banner will disappear for all linked WABA numbers

  • Once active, all messages go via MM Lite

  • If not enabled, messages will continue using your existing delivery routes

  • Customers won’t see any change in how the message looks, just better delivery behind the scenes


To Sum Up

MM Lite improves how your messages are delivered, without increasing your costs. It’s built into both MyOperator to make your campaigns run better, with zero extra effort.


Want to Know More About MM Lite?

You can reach out to our Professional Services Team or Partner Network for personalized guidance.