⚡Quick answer -
Coupon Code Templates let you add a fixed “Copy Code” button to any Marketing message template. Customers tap once to copy the code (max 15 alphanumeric characters) and paste it at checkout—zero typing required.
When should I use this guide?
Read on if you:
• Run promotions or discounts on WhatsApp, and
• Want customers to redeem codes with the least possible friction.
1. Who should use Coupon Code Templates?
• E-commerce stores – e.g., weekend “SALE25” codes
• Restaurants & food delivery – repeat order boosts like “TASTY10”
• Retail brands – launch offers such as “NEWLOOK”
• Service businesses (salons, gyms, etc.) – membership deals like “FIT2024”
The common goal: make redemption so easy the customer can’t resist.
2. Top benefits
• Higher redemption rates – one-tap copy removes memory or typing errors.
• More sales – frictionless discounts speed up purchase decisions.
• Cleaner, action-oriented messages – a visible button guides the user.
• One template, many codes – reuse the same template with different codes in live chat, campaigns, or API sends.
3. Step-by-step setup
Step 1 – Create the template
- Choose Marketing when creating a new message template.
- Add a button ➜ select Copy Code.
- Button text is fixed as “Copy Code.”
- Enter a placeholder coupon value; preview updates instantly.
Step 2 – Send with a live code
Channel | Where you enter the real code |
Live chat | Agent is prompted before sending (e.g., type “SAVE15”). |
Campaign | During campaign setup, you can assign a unique code per CSV row. |
API | The developer passes the code in the API request payload. |
Visual flow

Alt-text: Sequence diagram showing agent choosing template, customer copying code, and pasting at checkout.
4. Rules & limitations
Rule | Detail |
Template category | Only available in Marketing templates. |
Button text | Always “Copy Code” (non-editable). |
Code format | Up to 15 alphanumeric characters; no special symbols. |
Quantity | One Copy Code button per message template. |
When it won’t work:
Attempting to add the button to a Utility template or inserting multiple Copy Code buttons will not be allowed.
Keywords: WhatsApp coupon code template, Copy Code button, promotional messages, marketing template, one-tap discount
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