When creating WhatsApp Template Messages in the MyOperator App, you can include parameters—dynamic placeholders that personalize each message with customer-specific details (like names, order numbers, or dates).

⚡ Parameters make templates flexible, scalable, and mandatory for Meta approval if personalization is required.

🧩 What Are Parameters?

• Parameters are placeholders written as double curly braces: , ,
• They are replaced with real values at send time, pulled from your audience Excel/CSV.
• You must also provide sample values during submission so WhatsApp can see how parameters will be used.

✍️ Step-by-Step: Adding Parameters

1. Create a New Template
• Go to Manage → Template Messages
• Click New to create a WhatsApp Template
2. Insert Parameters in Template Format
• Use , , etc. in your message body where personalization is needed.
• ✅ Example (Correct):Hello , your order is out for delivery.
• ❌ Incorrect:Hello {1}, your order 2 is out for delivery.
• 📌 Tip: Each parameter must be wrapped in exactly two curly braces.
3. Provide Sample Values
• In the Sample Message field, replace each variable with realistic placeholders in square brackets.
• ✅ Example:Hello [John], your order [#12345] is out for delivery.
• Required for Meta review—shows how personalization will look in practice.
4. Submit for Approval
• WhatsApp requires both the template format and sample message to be completed before review.

📊 Quick Reference Table

⚠️ Approval Rules & Restrictions

• Parameters are allowed only in:
• Header (text only)
• Body
• Buttons (URL query strings, CTA labels)
• ❌ Not allowed in the Footer (footer must be static text).
• Every parameter in the template format must appear in the sample message.
• Parameters must be sequential (, , … no skipping numbers).

🧠 Best Practices

• Use clear, meaningful sample values ([Priya], [Order #12345]) instead of generic placeholders.
• Keep parameter usage natural—avoid messages that look robotic.
• Always preview your template before submission.
• Use fallback values during campaign variable mapping (e.g., Customer if name is missing).
• Don’t overload messages with too many parameters; Meta may reject them for poor user experience.

✅ Summary

• Parameters personalize messages and are required for certain template approvals.
• Always define them with in the format and provide sample values in [ ].
• Follow Meta’s rules to avoid rejection (no parameters in footers, sequential numbering only).
• Preview, test, and use fallback values for error-free campaigns.