What is the correct way to use parameters in the MyOperator app for WhatsApp templates?

What is the correct way to use parameters in the MyOperator app for WhatsApp templates?

⚡Quick answer -

Use double-brace placeholders — {{1}}, {{2}}, {{3}} — in your template body (and header text/button URLs if needed). Provide matching sample values in square brackets when submitting the template, then map each column from your Excel/CSV file to the placeholders during campaign setup. Parameters are not allowed in the footer.

When should I use this guide?

Use it right before you create or submit a WhatsApp Template Message that requires personalisation (names, order IDs, dates) so you avoid Meta rejections and blank variables.

1. What parameters are

• Written as {{1}}, {{2}}, {{3}} (variables/placeholders)

• Replaced with real values pulled from your Excel/CSV audience file at send-time.

• Sample values (in {{}}) are mandatory for Meta review.

2. Step-by-step: add parameters to a template

  1. Login to MyOperator Panel → Go to WhatsApp → Templates → Create New Template.
  2. Insert parameters where you need personalisation.
    1. ✅ Correct: Hello {{1}},Enjoy an exclusive {{2}} discount on your next purchase with us! Renew Before{{3}} 
    2. ❌ Incorrect: Hello {1},Enjoy an exclusive 2 discount on your next purchase with us! Renew Before 3.

Alt text: Sample parameter insertion in the template

  1. In the Sample Message, replace each variable with a realistic placeholder in square brackets.

 • Example: Hello [John], your order [#12345] is out for delivery.

  1. Please submit the template; the meta review requires both the template format and a sample value.

3. Quick reference table

Stage

Format Example

Output Example

Template format

Hello {{1}}, your order {{2}} is confirmed.

{{1}} = customer_name, {{2}} = order_id

Sample message

Hello [Rahul], your order [#B456] is confirmed.

Submitted to Meta for approval

Live campaign

(after sending) Hello Rahul, your order #B456 is confirmed.

Actual customer-facing message

4. Approval rules & restrictions

• Parameters allowed only in:– Header (text only)– Body– Buttons (URL query strings, CTA labels)

• Not allowed in the footer.

• Must appear sequentially ({{1}}, {{2}}, {{3}}… no skipping).

• Every parameter in the template format must have a sample value.

5. Best-practices checklist

✔ Provide clear sample values [Priya], [Order #12345].

✔ Keep messages conversational; avoid robotic tone.

✔ Preview the template before submission.

✔ Use fallback values during campaign mapping (e.g., “Customer” if name missing).

✔ Limit the number of parameters; too many may be rejected for poor user experience.

6. Summary

• Parameters personalise messages and are required for certain template approvals.

• Define them with {{n}} and supply sample values in [ ].

• Follow Meta’s rules: sequential numbering, no parameters in footers, and provide matching samples to avoid rejection.

Keywords: WhatsApp parameters, {{1}} {{2}}, sample values, variable mapping, MyOperator