Variable mapping connects template placeholders (like , ) to columns in your uploaded Excel/CSV file. This makes your WhatsApp campaign personalized at scale, ensuring each recipient sees content tailored to them.

🔎 What Are Template Variables?

In your template, placeholders look like this:

Hi , your payment of ₹was received on .

• → Name
• → Amount
• → Payment Date

Each placeholder must be linked (mapped) to a real data column from your file.

✅ Example: Variable Mapping

📌 Resulting message → “Hi John Doe, your payment of ₹1,500 was received on 25 July 2025.”

🧭 How the Mapping Process Works

1. Select a Template → Contains placeholders (, , etc.).
2. Upload Audience File → Excel/CSV with headers matching your data.
3. Go to Variable Mapping Screen → Each placeholder is listed.
4. Map Variables → Choose the correct column from the dropdown.
• Example: → customer_name
• Optionally, set fallback values for missing data.
5. Preview Before Sending → Check how the message looks with sample rows.

⚠️ Edge Cases to Watch For

🧠 Pro Tips

• Use clear column names (e.g., name, amount, due_date).
• Always preview 2–3 rows to catch mistakes before launch.
• Add fallbacks for critical fields (e.g., “Customer” if Name is blank).
• Save your upload file as a reusable template for future campaigns.

✅ Summary

• Variables () in templates must be mapped to Excel/CSV columns.
• Correct mapping = smooth personalization at scale.
• Always preview + set fallbacks to avoid failed or incorrect sends.