How long does WhatsApp Business API approval really take—and how can I speed it up?

How long does WhatsApp Business API approval really take—and how can I speed it up?

⚡Quick answer -

Most businesses receive WhatsApp Business API (WABA) access in 7-14 days. The clock starts only after Facebook / Meta completes Business Verification and receives all required documents. Missing information, unverified templates, or high application volume can extend the timeline.

When should I use this guide?

Use it before you submit your application or if you’re waiting longer than two weeks and want to diagnose delays.

1. Prerequisites checklist

Requirements

Business Verification documents (legal name, address, tax ID)

Approved display name matching legal entity

Dedicated phone number (not in consumer WhatsApp)

Message templates drafted in the required format

2. Typical timeline (day-by-day)

Day

What happens

Your action

0

Submit verification docs

Ensure scans are clear and names match government records.

1-5

Meta reviews docs

Check “Business Verification” status daily.

6-7

Phone number & display name review

Pick a name that matches brand guidelines.

7-14

WABA auto-provisioned

Receive confirmation e-mail; set up webhooks.

+0-1 h

Template approval

Most templates approve in < 60 min; monitor status.

3. How to monitor your status

  • Log in to business.facebook.com.
  • Navigate to Business Settings → Security Centre → Business Verification.
  • Look for one of these statuses:
    • VERIFIED – proceed to phone number setup.
    • IN REVIEW – wait; no action needed.
    • REJECTED – click View Details to see required fixes.

Success confirmation: the banner “Your business is verified” appears, and the WhatsApp Account shows Connected.

4. Troubleshooting & escalation

Symptom

Likely cause

Fix

Status stuck on “IN REVIEW” > 7 days

High queue or missing docs

Re-upload clearer documents

Display name rejected

Naming policy violation

Adjust to match brand + policy

Templates pending > 24 h

Content or formatting issue

Check for policy violations

Keywords: WABA approval time, WhatsApp Business API timeline, Meta business verification, template approval

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