What are “Templates” ?

What are “Templates” ?

Templates are reusable, carrier-approved message blueprints that let you send bulk or automated texts in seconds. MyOperator ships with four ready-made types—2-Way, Coupon, Hi, and Logs Easy—and also lets you design your own (≤ 160 chars) for one-click reuse.

Table of contents

  1. Template types
  2. Why use templates?
  3. Create a custom template
  4. Send an SMS with a template
  5. Editing, cloning & deleting
  6. Troubleshooting & limits
  7. FAQ
  8. Related resources

(Jump links make the doc skimmable on desktop & mobile.)

1 · Template types

Built-in type

Best for

Example

2-Way SMS

Surveys, opt-ins

“Reply 1 for YES, 2 for NO.”

Coupon

Flash deals

“Use code SAVE20 by 31 Aug.”

Hi

Greetings & reminders

“Hi , your order ships today.”

Logs Easy

Status alerts

“Job # completed at .”

2 · Why use templates?

  • Speed – drop a pre-written message into any bulk send or automation.
  • Consistency – on-brand tone, no typos.
  • Compliance – carrier/DND approval stored once, reused forever.
  • Personalisation – merge tags (, ) inserted automatically.

3 · Create a custom template

#

Action

UI cue & tip

1

Sign in

https://panel.myoperator.com

2

Manage → SMS → Templates

Top navigation

3

Click + New Template

Opens editor

4

Enter a Name

e.g. Shipping_Update

5

Type your message (≤ 160 chars)

Counter shows splits

6

Insert Merge Tags

Click icon

7

Click Save

Template moves to Pending Approval

8

Carrier approval (1–3 h)

Status turns Approved

4 · Send an SMS with a template

  1. Manage → SMS → Bulk SMS
  2. Add recipients (paste, CSV, or Group).
  3. Click Load Template → pick your saved item.
  4. Preview → Send Now or Schedule.
  5. Success banner: “Bulk SMS queued successfully.”

5 · Editing, cloning & deleting

Task

Where

Note

Edit

Templates → ✏️

Re-approval required

Clone

Templates → ⋯ → Duplicate

Creates draft copy

Delete

Templates → 🗑️

Only if not tied to active automations

6 · Troubleshooting & limits

Symptom

Cause

Fix

“Pending Approval” > 6 h

Carrier backlog

Contact Support

Merge tag shows blank

Tag missing in CSV

Add column or fallback text

Message split in 2 parts

> 160 GSM chars / emoji

Shorten or remove emoji

7 · FAQ

Q: Can I exceed 160 characters?
A: Yes, but it becomes a multi-part SMS and consumes extra credits.

Q: Are templates required for transactional SMS in India?
A: Yes—regulations mandate pre-approved content for all A2P routes.

Q: Can I import templates via API?
A: Absolutely—see API Docs → POST /sms/templates.

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