What happens after I submit a template?
Once you submit your WhatsApp template in MyOperator, it is automatically sent to Meta (formerly Facebook) for policy review and approval.
🔄 Review Timeline
- Meta typically responds within 5–20 minutes
- During peak periods, it may take slightly longer
📊 Where to See the Status
- Go to the Templates section in MyOperator
- You’ll see one of the following statuses next to your template:
- Pending – Under review
- Approved – Ready to use
- Rejected – Not accepted (hover over for reason)
🧠 Meta May Recategorize Your Template
- Meta uses AI + human review to check that the content matches the selected category (Utility, Marketing, or Authentication)
- If your message includes promotional content but is submitted as Utility, it may be:
- Recategorized automatically
- Rejected for policy mismatch
🛠️ What to Do If Rejected
- Click the status icon to view the rejection reason
- Edit the message to remove violations (e.g., incorrect category, unsupported formatting)
- Resubmit for review
📎 Related FAQs
Related Articles
How do I create a template in MyOperator?
Creating a WhatsApp Business message template in MyOperator involves completing a short form and submitting it to Meta for approval. Templates must follow formatting rules and align with the correct category: Utility, Marketing, or Authentication. ✅ ...
How to submit a New WhatsApp Template Message?
To send proactive messages such as alerts, OTPs, or promotions via WhatsApp, you need to create and submit a template message. These templates must be approved by Meta before they can be used in business-initiated conversations. ? Prerequisites ...
What happens when a customer responds to a template message?
⚡Quick answer - When a customer responds to a WhatsApp template message, Meta immediately changes the conversation type — and this affects billing, messaging rules, and what you can send next. When Customer responds to a Template message: The ...
What happens if a marketing template is sent during an open service conversation?
? Sending a Marketing Template During a Service Conversation If you send a Marketing template to a customer while a Service conversation is still open, Meta will open a new Marketing conversation and charge your account for it—even though the ...
What is a WhatsApp Template Message?
A WhatsApp Template Message is a pre-approved message format that businesses use to initiate conversations with customers outside the 24-hour service window. These templates help maintain compliance with WhatsApp’s rules while ensuring messages are ...