What is MM Lite on MyOperator and how do I enable it for faster, verified WhatsApp delivery?

What is MM Lite on MyOperator and how do I enable it for faster, verified WhatsApp delivery?

⚡Quick answer -

MM Lite is a free routing layer that automatically sends your WhatsApp Marketing templates through an authenticated WhatsApp Business Account (WABA).

Enable it in one click and expect delivery-time improvements from approx 6-8 s down to 2-4 s—no API or template changes required.

When should I use this guide?

Use these steps if you already have a WABA number in MyOperator and want higher deliverability, quicker sends, and a verified sender badge without rewriting your campaigns.

1 — Why use MM Lite?

• Verified WABA delivery → higher trust & fewer spam blocks.

• Faster message speed during marketing peaks.

• Zero engineering work—your existing templates and lists keep working.

• Free for all eligible MyOperator plans.

Watch the video walkthrough

2 — Eligibility & prerequisites

Requirement

Where to check

Notes

WABA-linked number

Dashboard → WhatsApp → Numbers

Must show “Verified” or “In Review”

Supported plan

Billing → Plan Details

Contact Support if unsure

Compliance text

Templates → Footer

Include “Reply STOP to opt out” where required

3 — Enabling MM Lite

NEW customers (sign-up flow)

  1. Finish onboarding wizard.
  2. Add your WABA number.
  3. Look for the toast “MM Lite active.” You’re done!

EXISTING customers

  1. Dashboard → WhatsApp → Campaigns
  2. Locate your WABA number; click “MM Lite available.”
  3. Press Apply Now → confirm. Banner disappears.
  4. Within 5 min, Delivery Logs will show Route = WABA (MM Lite).

image.png

Alt text: Enabling MM Lite

4 — How it works (routing diagram)

image.png

Alt-text: “Message leaves Campaigns module, is routed via MM Lite to WhatsApp API”)

5. Success checklist & test plan

7-day before/after test

Steps:

  1. Export pre-enabled metrics (Dashboard → Reports → Delivery Logs → Last 7 days).
  2. Enable MM Lite.
  3. After 7 days, export the same metrics.
  4. Compare medians; expect ≥30 % faster delivery.

Sample template (copy-paste):

Template name: promo_brochure_1
Hi {{1}}, thanks for your interest! View our brochure: {{2}}
Footer: Reply STOP to opt out

6 — Metrics & expected outcomes

KPI

Typical before

Target after MM Lite

Avg. delivery time

6–8 s

2–4 s

Delivery visibility

85 %

95 %

Spam complaints

0.15 %

< 0.05 %

7 — Edge cases & limitations

• Quality rating downgrades can throttle throughput; monitor template performance weekly.

• Each WABA number must be enabled separately.

• Marketing templates outside the 24 h service window still need WhatsApp approval.

• Regional regulations (e.g., DND lists) remain your responsibility.

8 — Troubleshooting

Symptom

Quick fix

No “MM Lite available” banner

Verify WABA linkage and refresh the page after 10 min.

Route still “PROMO” after activation

Pause/resume campaign; ensure correct sender ID.

Delivery rate drops

Check template approval status & sending window congestion.

Escalate: email support@myoperator.com with subject “MM Lite – Urgent” and attach your Campaign ID.

Keywords - MM Lite, MyOperator WhatsApp routing, WABA delivery speed, verified WhatsApp sender, improve WhatsApp deliverability