What is the Campaign Feature in WABA?

What is the Campaign Feature in WABA?

The Campaign Feature in WhatsApp Business API (WABA) lets you send promotional messages to multiple opted-in customers at once, using pre-approved templates. It’s ideal for sales alerts, loyalty campaigns, or event announcements.

✅ When to Use It

Use the campaign feature when you want to:

  • Announce a new product launch
  • Promote discounts or flash sales
  • Send reminders or personalized follow-ups at scale

🛠 Prerequisites

  • WABA Account must be live and verified
  • Message templates must be approved in Meta Business Manager
  • Users must opt-in to receive messages
  • Messaging limits apply (based on WABA phone tier)

📲 Steps to Launch a Campaign

  1. Log in to your WhatsApp Campaign dashboard.
  2. Go to Campaigns > Create Campaign.
  3. Choose a template from your approved list.
  4. Select or upload a target audience list (CSV with valid WhatsApp numbers).
  5. Review the preview and schedule/send the campaign.

✅ Expected Outcome

Customers will receive your message within minutes. You can track:

  • Delivery & read rates
  • Click-throughs (if links are included)
  • Opt-outs or message failures

⚠️ Things to Note

  • Personalized fields in templates must match the uploaded list headers.
  • Message delivery can fail if a user has blocked your number or revoked opt-in.
  • Overuse of promotional messages can affect your quality rating with Meta.

🎥 Watch a Walkthrough Video

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📚 Related FAQs

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