What is the purpose of sending a test message during WhatsApp campaign creation?

What is the purpose of sending a test message during WhatsApp campaign creation?

⚡Quick answer -

Sending a test message allows you to preview the exact WhatsApp content—text, media, variables, and buttons—on a real device before the campaign reaches your audience, helping you identify and fix errors, verify layout, and confirm compliance.

When should I use this guide?

Use it anytime you build a new campaign and want to ensure that formatting, variables, and media appear correctly before launch.


1. Why send a test message?

• Verify formatting: view layout, buttons, and personalisation.

• Catch errors early: spot typos, broken links, or wrong variables.

• Confirm media: ensure images, videos, or PDFs render correctly.

• Compliance check: confirm tone and content match WhatsApp Business Policy.


2. How to send a test message

  1. In the Campaign Setup screen, click Send Test (or Preview Message).
  2. Enter your WhatsApp number (or a designated test number).
  3. Click Send.
  4. Review the message on your phone; check placeholders, links, and media.

Sending a test message

Alt text: Sending a test message


3. Do vs. Don’t checklist

✅ Do

❌ Don’t

Test every campaign before launch

Skip testing because “the template worked last time.”

Use a real WhatsApp device (mobile or web)

Preview only in the dashboard without checking the device view

Enter sample values for variables (e.g., Name, Date)

Leave placeholders like {{1}} unmapped

Check media + buttons on mobile

Assume media renders correctly

Share test results with teammates

Rely on one person’s glance


4. Notes & limitations

• Test messages use live template content but do not deliver to audience contacts.

• Credit amount is deducted for test messages.

• Personalised fields may only populate if sample data is added.


5. Best-practices checklist

• Always send at least one test message per campaign.

• Verify all variables populate correctly.

• Check media formatting (size, type, resolution).

• Click links and CTAs to ensure they work.

• Test on both mobile and WhatsApp Web/Desktop.

• Have a colleague review the test message before launch.

• Treat test messages like a final dress rehearsal—two minutes now can save hours later.


Keywords: test message, campaign preview, WhatsApp template, send test