What is the role of an Account Manager?

What is the role of an Account Manager?

Your Account Manager (AM) is your point of contact for onboarding, optimization, and coordinating complex requests. Use the steps below to find your AM, book a kickoff, set success metrics, and know what’s in/out of scope.

Table of contents

  • When you’ll have an Account Manager
  • Prerequisites
  • What your AM does (scope)
  • What your AM doesn’t do (out of scope)
  • Work with your AM: step-by-step
  • Response times & escalations
  • Success criteria (how you’ll know it’s working)
  • Examples
  • Troubleshooting: can’t reach your AM
  • Glossary

When you’ll have an Account Manager

  • Included with selected plans and larger teams.
  • If you don’t see an AM card in your Profile → Account Manager, you can request one via Help → Contact Support.

Prerequisites

  • You are the designated Admin/Owner or approved point of contact.
  • Your account is active (billing up to date).
  • You have defined goals (e.g., reduce missed calls 20%, enable CRM sync).
  • Optional: list your integrations (CRM, WhatsApp Business API, PBX).

What your AM does (scope)

  • Onboarding & optimization: IVR/call-flow design, user/department setup, reporting views.
  • Adoption & training: Live walkthroughs, refresher sessions, quick tips for dashboards/logs.
  • Insights & recommendations: Review missed calls, agent performance, campaign impact; suggest changes to improve CX/ROI.
  • Coordination: Orchestrate with Support/Engineering for complex issues; provide status updates.
  • Roadmap guidance: Inform you of relevant releases/betas and how to enable them.

What your AM doesn’t do (out of scope)

  • 24×7 incident response or live break/fix (handled by Support).
  • Direct code changes or custom development.
  • Act as billing approver (handled by Billing), though they can coordinate.
  • Grant elevated access beyond your org’s approval process.

Work with your AM: step-by-step

  1. Find your AM
    • Go to Account Options → Account Usage → Scroll Down to view Account Manager Name and Support Email ID.
      AM1.png
  2. Book a kickoff (30–45 min)
    • Bring your use cases, numbers, current IVR, KPIs, and target go-live date.
  3. Set measurable goals
    • Agree on 2–3 KPIs (e.g., Missed-call rate ≤ 5%, First response < 30s, CRM sync success ≥ 99%).
  4. Share technical context
    • Provide integrations, firewall constraints, SIP/PBX details, and required approvals.
  5. Implement & validate
    • Your AM guides changes; you confirm via test calls and Call Logs/Reports.
  6. Schedule reviews
    • Monthly check-ins and a Quarterly Business Review (QBR) to track outcomes and plan next steps.

Response times & escalations

  • Best-effort AM responses during business hours; urgent incidents → Help → Chat/Support for fastest routing.
  • Escalate through your AM for multi-team issues; for P1 (service down), contact Support first, then notify your AM to track.

Success criteria (how you’ll know it’s working)

  • Kickoff completed within 5 business days of request (or per contract).
  • Baseline dashboard created with your agreed KPIs.
  • Two improvement actions implemented (e.g., call-flow tweak, queue staffing change).
  • Quarterly review shows progress or new plan.

Examples

  • Mis-routed IVR: AM reviews flow, corrects routing to the right department, validates with test calls and log IDs.
  • High missed-call rate: AM recommends queue changes, business hours update, callback workflow; verifies drop to target.
  • CRM mismatch: AM coordinates mapping update and a test plan with your CRM admin; confirms ≥99% sync success for a week.

Troubleshooting: can’t reach your AM

Symptom

Likely cause

What to do

No AM listed in Profile

Plan not eligible or not assigned yet

Open Help → Contact Support to request assignment

Response delays

Off-hours/leave or complex cross-team issue

Use Support Chat/Ticket for time-sensitive items; CC your AM

Unclear ownership

Issue belongs to Support/Billing

Open a Support ticket; your AM will follow and coordinate


Glossary

  • IVR: Interactive Voice Response, the menu callers hear.
  • QBR: Quarterly Business Review.
  • KPI: Key Performance Indicator.
  • PBX/SIP: Your phone system / signaling protocol.

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