Why is the audience count smaller than the original file uploaded?

Why is the audience count smaller than the original file uploaded?

Why Do I See Fewer Contacts After Uploading My File?

If your uploaded file shows fewer contacts in the campaign builder than expected, it’s because the system automatically filters out invalid, duplicate, or unsupported entries during upload. This ensures only clean, deliverable numbers are included in your campaign.

🔍 Common Reasons Contacts Are Excluded

Reason

What Happens

Example

Status

Invalid phone numbers

Numbers missing digits, with letters, or using extra symbols are skipped

+91-98765abc, 9876543

❌ Skipped

Duplicates

Only the first instance is kept; repeats are dropped

+91 9876543210 listed twice

🔁 Ignored

Already in Contact Book (if suppression enabled)

Existing saved contacts are not re-imported

+91 9123456789 already stored

🔁 Ignored

Unsupported country codes

Non-Indian numbers excluded unless international sending is enabled

+44 7700000000

🌍 Skipped

Blank/malformed rows

Rows with missing name/number or empty cells are removed

(empty row)

⚠️ Skipped

🧪 Example Upload

Name

Phone Number

Status

John Doe

+91 9876543210

✅ Imported

Jane Smith

+91-98765abc

❌ Invalid (letters/symbols)

Rahul

+44 7700000000

❌ Unsupported country

(blank)

(blank)

❌ Skipped

➡️ Result: Only John Doe is imported successfully.

✅ What You Can Do

  • Clean your file before upload:
    • Save as .CSV or .XLSX
    • Ensure headers are labeled correctly (e.g., Name, Phone)
    • Use international format for numbers (+91XXXXXXXXXX)
  • Check the Error Report: Download it after upload to see which entries were rejected and why.
  • Enable international sending if your plan supports it and you need to include non-Indian contacts.
  • Remove duplicates before upload to keep your list tidy and avoid wasted credits.

📌 Summary

If contact counts don’t match, don’t worry — the system is protecting your campaign by removing invalid, duplicate, or unsupported numbers. Always validate your file and use the error report for troubleshooting.