Short answer: MyOperator + Meta (Facebook & Instagram) lets you re-engage past callers and website leads with highly targeted ads. You can segment by real call activity (missed/answered, duration, tags), nudge high-intent prospects to return, and expand reach with lookalikes—improving conversion rates and ROAS (return on ad spend) while focusing budget on people most likely to act.

Prerequisites

• A MyOperator account with Remarketing enabled.
• A Meta Business account with access to Ads Manager.
• A consented contact source in MyOperator (e.g., a Subscription List built from callers/leads).
• Internal review of privacy and opt-out handling; follow Meta advertising policies and applicable laws.

Note: Pixel/Conversions API isn’t required to sync audiences, but is recommended for conversion tracking and optimization.

Key benefits

• Custom Audience sync: Automatically send caller segments (missed or answered) to Facebook Custom Audiences.
• Intent-based segmentation: Build audiences from actual call outcomes, duration, tags, or departments.
• Campaign precision: Personalize ad sets and messages to match caller intent and stage.
• Improved conversion: Re-engage high-intent leads who already interacted with your business.
• Lookalike scale: Create Lookalike Audiences (people similar to your best callers/customers) to find more of the right users.

(Definitions: Custom Audience = a list you provide for ad targeting. Lookalike Audience = Meta finds people similar to a source audience. ROAS = revenue ÷ ad spend.)

When to use it

• You get frequent inbound calls but prospects drop off before purchase/booking.
• You want to follow up with missed/after-hours callers automatically.
• You’re launching a new offer to people who previously showed interest.
• You need cost-efficient reach beyond broad prospecting.

How it works with MyOperator (high level)

1. Connect Meta: In MyOperator, go to Remarketing → Connect Meta and authenticate your Meta Business account.
2. Build a segment: Filter callers/leads by Call Outcome, Last Call Date, Duration, Tags, or Department.
3. Sync to Meta: Send the segment to Facebook Custom Audiences from MyOperator.
4. Run ads: In Meta Ads Manager, target the synced audience and (optionally) create a Lookalike Audience.
5. Measure: Track CTR, conversions, CPA/ROAS. Use Pixel/Conversions API for end-to-end attribution.

Tip: Start with a tight, intent-rich segment (e.g., Missed call in last 7 days) before expanding.

Example audience segments (with sample messages)

• Missed callers (7–14 days): “We missed your call—book a free callback.”
• Long-duration callers (>120s): “Almost there—complete your order for 10% off.”
• Repeat callers (≥2 calls/30 days): “Let’s wrap this up—schedule a quick demo.”
• Interested buyers (sales-tagged): Product carousel with a “Get quote” CTA.
• Post-purchase upsell (tag: purchased): “Add extended warranty or accessories.”

Expected outcomes & how to confirm

• Higher conversion vs. prospecting: Warm audiences typically convert better at lower CPA.
• Faster payback/stronger ROAS: Prioritize remarketing budgets first, then scale.

Confirmation checks

• In MyOperator: Segment shows Synced/Active (or next scheduled sync).
• In Ads Manager: Custom Audience status Ready with sufficient size to deliver.
• In reporting: Remarketing ad sets show stronger CTR/CVR than your broad prospecting baseline.

Limitations & considerations

• Minimum audience size: Meta requires a minimum matched audience before delivery.
• Match rate varies: Better identifiers (e.g., phone numbers with country code, emails) increase matches.
• Freshness matters: Recent callers perform best; keep lookback windows tight.
• Policy compliance: Avoid sensitive categories; don’t imply personal attributes based on call history. Ensure consent and a clear opt-out path.

Troubleshooting

• Audience not delivering: Confirm Ready status in Ads Manager and that audience size exceeds the minimum. Widen the lookback window if needed.
• Low match rate: Include country codes, remove formatting errors, and add additional identifiers where available.
• High CPA: Split audiences by intent (missed vs. high-intent), refresh creatives, and cap frequency.
• Ad disapproved: Review Meta ad policies; remove language that infers personal attributes from calls.

Escalation: If your audience remains Too Small or Populating after 24 hours, contact Support with your Audience name/ID and last sync time.

Next steps

1. Integrate MyOperator with your Meta account.
2. Create one high-intent segment (e.g., missed calls last 7 days) and sync.
3. Launch 1–2 tailored ad sets and a small Lookalike.
4. Measure weekly—pause low performers; scale winners.

Related articles

How to integrate MyOperator with Facebook Ads Manager
Troubleshooting sync with Facebook
What are the benefits of Facebook remarketing