What’s the correct way to schedule a campaign for a later time?

What’s the correct way to schedule a campaign for a later time?

⚡Quick answer -

You can schedule campaign for a later time in MyOperator panel. You have an option of "Schedule date and time" where you can select your desired date and time, then click Schedule Campaign. The system queues the campaign, marks its status as Scheduled, and lets you cancel up to 5 minutes before send-time.

When should I use this guide?

Use it whenever you want a campaign to land during peak engagement hours—without hitting “Send Now” manually.


1. Send Now vs. Schedule Later

Option

When to Use

Benefit

Send Now

Urgent alerts, last-minute updates

Immediate delivery

Schedule Later

Campaigns tied to events, regional timings

Optimised engagement, hands-free send

Test Message

For testing before running the campaign

It gives you a clarity how will message look for the users


2. Steps to schedule a campaign

  1. Create your campaign and select the template you want to send.
  2. Map variable value and fallback value for the template (if any).
  3. Turn on the toggle for "Schedule date and time".
  4. Select your preferred date and time.
  5. Click Schedule Campaign to confirm.

Note: Duration for which you can schedule campaign for later time can be maximum 1 month.

Options while scheduling campaign


3. What happens after scheduling

• A success message confirms the scheduled time (e.g., “Campaign ‘Summer Promo’ is scheduled to send on July 31 2025, at 10:00 AM.”).

• The campaign appears on the Campaign Listing Page with status Scheduled.

• You can cancel it up to 5 minutes before the scheduled time.


4. Edge cases & limits

• You cannot choose a past date/time—the button is disabled.

• Campaigns set within 5 minutes may run immediately.

• Scheduling uses your account’s default timezone; confirm if you send across regions.


5. Best practices

• Test first: run it on your number to check, then schedule the main send.

• Plan time zone-friendly sends—avoid late nights for your audience.

• Re-check credits before you schedule the campaign.

• Name campaigns clearly (e.g., July_Renewal_Batch1) for easier tracking.


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