Short answer: No. They solve different problems.
Applies to: Web Dashboard (latest UI) & OBD API • Audience: Admins, Supervisors, Agents (limited)
Click ‘O’ Call
OBD (Outbound Dialer)
Visuals (placeholders):
Alt: Screenshot of Click ‘O’ Call button on a contact profile.
Caption: “Agent triggers a Click ‘O’ Call from the contact record.”
Alt: Screenshot of OBD Campaign setup page (name, schedule, target source).
Caption: “Configure an OBD campaign with schedule & target list.”
Role | Click ‘O’ Call | OBD |
Admin | Can enable/disable, set policies | Create campaigns, configure API keys |
Supervisor/Manager | Can initiate calls if granted | Start/monitor campaigns if granted |
Agent | Can initiate from assigned records | View results; start only if granted |
General requirements
Aspect | Click ‘O’ Call | OBD (Outbound Dialer) |
Primary goal | 1‑to‑1 agent conversations | 1‑to‑many automated outreach |
How it starts | Agent clicks Call on a record | Campaign schedule or API trigger |
Throughput | One call per action | Bulk, queued; concurrent calls (plan‑based) |
Personalization | Live agent context | IVR/TTS; can transfer to agent on DTMF |
Best for | Demos, hot leads, escalations | Payment reminders, promos, surveys, OTP |
Data source | CRM/contact record | Campaign list or API payload |
Setup effort | Very low (minutes) | Moderate (configure flow, audio, routing) |
Reporting | Per‑call notes/recording | Campaign KPIs (attempts, connects, DTMF) |
Cost model | Per call/bridge | Per call minute/campaign (varies by plan) |
Compliance | Manual consent at point of call | Requires opt‑in lists, quiet‑hours rules |
Fails when | Wrong/contact busy; agent not available | Bad list, throttling, invalid numbers |
Quick rules of thumb
Decision matrix
Scenario | Volume | Urgency | Integration | Pick |
Sales rep calling a hot lead | 1 | Immediate | CRM only | Click ‘O’ Call |
Payment reminders to due accounts | 1k+ | Scheduled | ERP/API | OBD |
Post‑webinar follow‑up | 50–200 | Within 24h | CSV/API | OBD (then route to agents) |
Escalated support ticket | 1 | Immediate | None | Click ‘O’ Call |
Flow (text): Do you need 1:1 now? → Yes → Click ‘O’ Call. No → Need scale or automation? → Yes → OBD.
A) API (recommended for dynamic/large sends)
curl -X POST \ 'https://api.example.com/v1/obd/campaigns/{CAMPAIGN_ID}/queue' \ -H 'Authorization: Bearer <API_TOKEN>' \ -H 'Content-Type: application/json' \ -d '{ "contacts": [ {"phone_number": "+919876543210", "name": "Asha Rao"}, {"phone_number": "+911234567890", "name": "Vikram M"} ], "audio_url": "https://cdn.example.com/audio/payment-reminder.mp3", "callback_url": "https://yourapp.example.com/obd/callback" }'Replaceapi.example.comwith your actual API base. Provide a validaudio_urlor use TTS as configured.
B) Campaign UI (if available on your plan)
Verify success
Symptom | Likely cause | Fix |
Click ‘O’ Call button disabled | Missing permission or no calling credits | Ask admin for access; check credits |
Click ‘O’ Call connects to agent but not customer | Wrong/blocked number; carrier issue | Verify number; try alternate route/CLI |
OBD campaign not starting | Schedule in the future or missing audio | Start now; upload audio or enable TTS |
OBD shows high “unanswered” | Over‑throttling; wrong time window | Reduce CPS; call during local business hours |
Webhooks not received | Callback URL down or blocked | Check server logs, allowlist IPs, retry DLQ |
Still stuck? Email support@myoperator.com with: campaign ID (if OBD), time window, example numbers, and screenshots/logs.
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