Is OBD similar to the Click ‘O’ Call feature?

Is OBD similar to the Click ‘O’ Call feature?

Short answer: No. They solve different problems.

  • Click ‘O’ Call is a 1‑to‑1, agent‑initiated call you trigger from the dashboard/CRM to instantly connect an agent with one customer.
  • OBD (Outbound Dialer) is an automated, 1‑to‑many system that dials a list or responds to API triggers to place calls at scale.

Applies to: Web Dashboard (latest UI) & OBD API • Audience: Admins, Supervisors, Agents (limited)


🧭 Table of Contents


👀 What each feature does

Click ‘O’ Call

  • Purpose: Fast agent‑to‑customer connection for follow‑ups, demos, or problem resolution.
  • Trigger: Manual click by an agent/supervisor from the dashboard/CRM record.
  • Scale: Single call at a time per click.
  • Personalization: High—agent speaks live.

OBD (Outbound Dialer)

  • Purpose: Automated outreach to many contacts (reminders, promotions, surveys, OTP/alerts).
  • Trigger: Campaign scheduler or API call from your app.
  • Scale: Bulk/queued calls with retry logic (plan dependent).
  • Personalization: Pre‑recorded IVR/TTS; can route to agents on key‑press.

Visuals (placeholders):
Alt: Screenshot of Click ‘O’ Call button on a contact profile.
Caption: “Agent triggers a Click ‘O’ Call from the contact record.”
Alt: Screenshot of OBD Campaign setup page (name, schedule, target source).
Caption: “Configure an OBD campaign with schedule & target list.”

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🔑 Prerequisites & permissions

Role

Click ‘O’ Call

OBD

Admin

Can enable/disable, set policies

Create campaigns, configure API keys

Supervisor/Manager

Can initiate calls if granted

Start/monitor campaigns if granted

Agent

Can initiate from assigned records

View results; start only if granted

General requirements

  • Phone numbers must be valid and reachable.
  • Sufficient calling credits/plan entitlements.
  • Browser/site permissions for call pop‑ups (Click ‘O’ Call).
  • API key & callback endpoint (for OBD via API).
  • Data protection: obtain consent where applicable.

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📊 Feature comparison

Aspect

Click ‘O’ Call

OBD (Outbound Dialer)

Primary goal

1‑to‑1 agent conversations

1‑to‑many automated outreach

How it starts

Agent clicks Call on a record

Campaign schedule or API trigger

Throughput

One call per action

Bulk, queued; concurrent calls (plan‑based)

Personalization

Live agent context

IVR/TTS; can transfer to agent on DTMF

Best for

Demos, hot leads, escalations

Payment reminders, promos, surveys, OTP

Data source

CRM/contact record

Campaign list or API payload

Setup effort

Very low (minutes)

Moderate (configure flow, audio, routing)

Reporting

Per‑call notes/recording

Campaign KPIs (attempts, connects, DTMF)

Cost model

Per call/bridge

Per call minute/campaign (varies by plan)

Compliance

Manual consent at point of call

Requires opt‑in lists, quiet‑hours rules

Fails when

Wrong/contact busy; agent not available

Bad list, throttling, invalid numbers

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🧩 When to use which (decision guide)

Quick rules of thumb

  • Choose Click ‘O’ Call when: you need a personal conversation now with a specific customer.
  • Choose OBD when: you need to reach hundreds/thousands with a consistent message, optionally collecting responses.

Decision matrix

Scenario

Volume

Urgency

Integration

Pick

Sales rep calling a hot lead

1

Immediate

CRM only

Click ‘O’ Call

Payment reminders to due accounts

1k+

Scheduled

ERP/API

OBD

Post‑webinar follow‑up

50–200

Within 24h

CSV/API

OBD (then route to agents)

Escalated support ticket

1

Immediate

None

Click ‘O’ Call

Flow (text): Do you need 1:1 now?Yes → Click ‘O’ Call. NoNeed scale or automation?Yes → OBD.

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🧪 Real‑world scenarios

  • Click ‘O’ Call: A CSM reviews a renewal risk and clicks Call on the account owner’s number to discuss terms.
  • OBD: Finance schedules a campaign to remind all customers with invoices due in 3 days; message plays and allows “Press 1 to pay” routing.

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☎️ How to place a Click ‘O’ Call

  1. Sign in to the Dashboard.
  2. Open the Contact or Lead record.
  3. Click Click ‘O’ Call (or Call).
  4. Choose the Agent/caller ID if prompted, then Start.
  5. The system bridges the agent and customer; talk live.
  6. Add notes/disposition when done.

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📣 How to run OBD (API & campaign)

A) API (recommended for dynamic/large sends)

curl -X POST \  'https://api.example.com/v1/obd/campaigns/{CAMPAIGN_ID}/queue' \  -H 'Authorization: Bearer <API_TOKEN>' \  -H 'Content-Type: application/json' \  -d '{    "contacts": [      {"phone_number": "+919876543210", "name": "Asha Rao"},      {"phone_number": "+911234567890", "name": "Vikram M"}    ],    "audio_url": "https://cdn.example.com/audio/payment-reminder.mp3",    "callback_url": "https://yourapp.example.com/obd/callback"  }'
Replace api.example.com with your actual API base. Provide a valid audio_url or use TTS as configured.

B) Campaign UI (if available on your plan)

  1. Go to Outbound → Campaigns → Create.
  2. Name the campaign; choose Audio (upload/record/TTS).
  3. Select Target source (list/API).
  4. Set Schedule, retry policy, and quiet hours.
  5. Start and monitor live stats (attempts, connects, DTMF).

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🎯 Expected outcomes & success checks

  • Click ‘O’ Call: Call connects and shows in the record’s activity log with duration/notes.
  • OBD: Campaign dashboard shows attempts, connects, key‑press events, transfers; webhooks fire to your callback URL (if configured).

Verify success

  • Call recordings or notes appear on the contact (Click ‘O’ Call).
  • OBD export includes expected counts; webhook logs show 200 OK responses.

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⚠️ Edge cases & limitations

  • Consent & compliance: Obtain opt‑in; respect DND/quiet hours.
  • Rate limits/throughput: Concurrency depends on plan; throttle high‑volume OBD to protect answer rates.
  • Invalid numbers: E.164 format recommended; invalid rows are skipped.
  • Agent availability: Click ‘O’ Call requires an available agent/number.
  • Audio quality: Use clear recordings; keep messages concise (<30s) for OBD.
  • Retries & timeouts: Configure sensible retries to avoid spam perception.

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🧰 Troubleshooting

Symptom

Likely cause

Fix

Click ‘O’ Call button disabled

Missing permission or no calling credits

Ask admin for access; check credits

Click ‘O’ Call connects to agent but not customer

Wrong/blocked number; carrier issue

Verify number; try alternate route/CLI

OBD campaign not starting

Schedule in the future or missing audio

Start now; upload audio or enable TTS

OBD shows high “unanswered”

Over‑throttling; wrong time window

Reduce CPS; call during local business hours

Webhooks not received

Callback URL down or blocked

Check server logs, allowlist IPs, retry DLQ

Still stuck? Email support@myoperator.com with: campaign ID (if OBD), time window, example numbers, and screenshots/logs.

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🙋 FAQs

  • Is OBD the same as Click ‘O’ Call?
    No—OBD automates many calls; Click ‘O’ Call is one manual call.
  • Can OBD transfer to an agent?
    Yes—configure a DTMF key (e.g., Press 1) to route to agents/queues.
  • Can I upload a CSV directly to OBD?
    Some plans rely on the API for queuing; check your plan or use the API method above.
  • What if I only need to call 5–10 people?
    Use Click ‘O’ Call for speed and context; no campaign setup required.
  • How do I track results?
    Use per‑call activity (Click ‘O’ Call) and campaign reports/exports (OBD).

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🔗 Related articles

  • Create an OBD campaign — setup, audio, scheduling
  • OBD API: queue contacts — endpoints, auth, examples
  • Click ‘O’ Call: prerequisites & limits — roles, credits, allowed actions

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🔎 Structured data (SEO)

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🏷️ Keywords

OBD vs click to call, Click ‘O’ Call, outbound dialer, campaign dialer, automated outbound calls, DTMF transfer, API queue contacts, call throttling, quiet hours, consent, E.164

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