What information and quick actions are available on the WhatsApp Campaign Listing page?
⚡Quick answer-
The Campaign Listing Page displays high-level performance metrics (Sent %, Delivered %, Failed %), powerful filters (Date Range, Status, and WhatsApp Number), and one-click actions (refresh, download report, open full report, and delete drafts/failed).
Use it as your dashboard for quick health checks and triage before opening individual campaign reports.
When should I use this guide?
Use this guide whenever you need a fast health overview of multiple WhatsApp campaigns or want to filter, export, or troubleshoot without opening each campaign one by one.
1. Overview of the page
The Campaign Listing Page is the control centre for all your WhatsApp campaigns:
- Name of the Campaign
- Created at
- Scheduled at
- Created by
- Total Audience
- Count of Delivered
- Current Status
- Action
Each row represents one campaign.
Each column represents a metric, status, or action you can take.
You can export campaign history data max. up to 6 months.
Campaign status reference
Status | Definition | Edge cases / Notes |
Scheduled | The campaign is queued to be sent at a future time. | You can cancel up to 5 minutes before the scheduled time. |
In Progress | Messages are currently being sent. | Campaign is locked for editing; cancellation is no longer possible. |
Completed | At least one message was successfully sent. | Some messages may have failed—this does not mean 100 % delivery. |
Failed | No messages were sent due to an error. | Could be caused by zero valid recipients, an expired template, or insufficient credits. |
Cancelled | Campaign was manually cancelled before execution. | Only possible if done ≥ 5 minutes before the scheduled time. |
Schedule date & time | Campaign is pre-scheduled to launch in future date. | Maximum duration of pre-schedule campaign can be 1 month |
2. Filters you can apply
Filter | What it does | Example use |
Date Range | Shows campaigns sent/scheduled in a specific period | “See all promos from July 2025” |
Status | Segments by Scheduled, In Progress, Completed, Failed | “Show only failed campaigns” |
WhatsApp Number | Filters by sender ID/phone number | “View campaigns sent from +91 9876543210” |
Tip: Combine Date Range + Status to isolate the exact batch you want to analyse (e.g., “Failed campaigns this week”).
3. Metrics displayed in each row
Metric | Description | Pro tip |
Campaign Name | Name or identifier of the campaign | Use clear names like |
Created By | The user who created/launched the campaign | Helps track ownership and accountability |
Send Date/Time | When the campaign was / will be sent | Always double-check the time zone |
Total Contacts | Number of contacts in the audience | Verify against your original target list |
Sent (%) | Percentage of messages successfully sent from the system | Remember: Sent is not the same as Delivered |
Delivered (%) | Percentage of messages that reached users’ devices | Your primary delivery/reach indicator |
Failed (%) | Percentage of messages that failed | Open the full report to see the exact error reasons |
Campaign Status | Current state (Draft, Scheduled, In Progress, Completed, Failed) | Use the Status filter to focus on problem campaigns |
4. Actions available from the listing
From the Campaign Listing Page, you can perform quick actions without opening the full report:
- Refresh
- Update the latest Sent / Delivered / Failed numbers for ongoing campaigns.
- Download report (CSV/Excel)
- Export campaign-level or message-level data for:
- Internal audits
- Performance analysis
- Billing and reconciliations
- Path to download CSV:
- Click the three-dot (⋮) menu beside a campaign → Download report (CSV).
- View full report
- Open detailed analytics for a single campaign:
- Message-level status
- Error codes
- Recipient-level information
- Delete drafts / failed campaigns
- Clean up old or irrelevant campaigns (depending on your user permissions).
5. When the listing alone is not enough
The Campaign Listing Page gives you summary-level visibility, but there are cases where you must drill down:
- Message-level errors (e.g., invalid numbers, opt-outs)
- Not shown at the listing level.
- Open the Full Report to see the exact reasons.
- Real-time delivery lag
- For large campaigns, metrics may be a few minutes behind.
- Always click Refresh before concluding.
- Content changes
- You cannot edit the campaign message from here.
- Re-upload the file if you need to change the audience.
- Create a new template and get it approved if you need to change the content.
6. Best-practice checklist
- Review the Campaign Listing Page daily to catch delivery failures early.
- Always compare the Delivered percentage vs. the Sent % to understand the true reach.
- Refresh In Progress campaigns every 15–30 minutes during large sends.
- Use descriptive campaign names with date/batch info (e.g.,
Aug2025_Renewals_Batch2). - Export and store reports weekly for billing, audits, and ROI analysis.
- Restrict deletion rights (Drafts / Failed campaigns) to admins or managers.
Keywords: WhatsApp campaign listing, Sent vs Delivered, campaign metrics, refresh status, download campaign report
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