When onboarding a phone number to the WhatsApp Business Platform (WABA), you may encounter verification failures. In addition, new numbers start with a default daily messaging limit, which can be increased over time by maintaining quality and completing verification in Facebook Business Manager (FBM).
This guide covers both troubleshooting verification issues and understanding how to raise your messaging tiers.
Issue | Likely Cause | How to Fix It |
SMS or voice code not received | Phone line blocks international SMS/voice; wrong number format | Ensure correct country code, allow international calls, retry with “Call me” option |
“Number already linked to another account” | Phone number is in use on WhatsApp Consumer/Business App | Delete the account from the app and retry, or use a fresh phone number |
Verification rejected by Meta | FBM documents incomplete or inconsistent | Upload valid business docs (e.g., GST certificate, license) matching your display name |
Repeated verification failures | Browser/cache issues or FBM account mismatch | Try incognito mode, clear cache, ensure you’re logged into the right FBM |
Unsupported region or carrier restrictions | Certain regions/carriers block verification | Contact Meta Support for override, or use a different carrier/number |
Tier | Daily Limit (Unique Customers/24h) | Requirement to Unlock |
Tier 1 | 1,000 | Default for all new verified numbers |
Tier 2 | 10,000 | Maintain good quality score for 2–3 days |
Tier 3 | 100,000 | Continue high quality; active usage over time |
Tier 4 | Unlimited | Verified business, strong quality, consistent engagement |
📌 Meta automatically upgrades tiers if your business meets quality and compliance requirements.
If your number continues to fail verification or your tier isn’t upgrading, contact MyOperator Support or raise a case with Meta Business Support via FBM.
✨ Pro Tip: Always use a dedicated number for WABA onboarding — avoid numbers previously tied to WhatsApp personal or Business App accounts to prevent verification conflicts.