What is Truecaller Verified Business Caller ID and how can it improve my outbound call pick-up rates?
⚡Quick answer -
Truecaller Verified Business Caller ID is a paid Truecaller for Business solution that shows your brand name, logo, green highlight, verified badge, and an optional call reason on the customer’s screen before they answer. Case-study users reported 30 %–83 % higher call-answer (or “calling efficiency”) rates because customers could immediately recognise a trusted caller instead of an unknown number.
Alt text: Sample verified Business Caller ID
When should I use this guide?
Read this FAQ if you need a one-page, implementation-ready overview for product, CX, or telephony teams who want to
(a) lift call pick-up rates,
(b) prevent “spam” labelling, or
(c) Add brand identity and context to every outbound call.
Watch the video walkthrough
Alt text: video demo
How Truecaller Verified Business Caller ID works
- Your dialer or contact-centre app calls Truecaller’s Business API each time an agent places a call.
- Truecaller returns a signed payload that contains your brand identity elements and (optionally) the call reason.
- When the customer’s phone rings, Truecaller renders a green, verified screen showing your name, logo, badge and reason—across Android native dialer, Android full-screen dialer, and iPhone Caller ID.
- Community edits are locked (“Protect”), so users cannot overwrite your brand name or logo.
Alt text: Works seamlessly on both Android and iOS
Core benefits & proven results
Metric lifted | Company & vertical | % improvement reported* |
Call efficiency for pricing & sales | Rupifi (FinTech) | +45 % |
Call efficiency for the demat account opening | Religare (Broking) | +66 % |
Customer reach in collections | Bfree Africa (Credit Mgmt.) | +30 % |
Appointment & delivery calls | CureSkin (HealthTech) | +80 % |
Used-car sales calls | Spinny (Automobile) | +78 % |
Doctor & order-verification calls | PharmEasy (HealthTech) | +83 % |
Tier-2/3 customer support | Wakefit (E-commerce) | +15 % |
Grocery delivery ops | Country Delight (AgriTech) | +70 % |
Feature matrix
Capability | What it does | Where it appears |
Verified Business Caller ID | Locked brand name, logo, green highlight, verified tick | All devices |
Call Reason | Shows “Why we’re calling” before pick-up | All devices |
Business Profile | Public brand page with links & images | Truecaller app |
Video Caller ID | Short brand video on the incoming screen | Android & iOS |
Call Me Back | Lets users request a callback if they miss the call | All devices |
User Feedback | 1-to-5 ratings or short surveys post-call | All devices |
Priority Calls | Special badge for time-sensitive calls; auto-revoked if misused | All devices |
Analytics Dashboard | Time-slot, spam, CPR & lead insights | Web portal |
Alt text: Feature matrix
Step-by-step: integrating the API
Prerequisites:
• A Truecaller for Business account with Verified Business Caller ID enabled.
• Your outbound dialer must be able to perform HTTPS POST calls.
- When an agent presses “Call”, send the above payload to the Truecaller API endpoint you received during onboarding.
- The API responds with a signed token containing brand name, logo URL, highlight colour and expiry.
- Place the actual PSTN or VoIP call as usual. The customer’s screen shows the verified template in real time.
Tip: No additional SDK is required on your dialer; a simple REST call is sufficient.
When you may NOT see a lift
• Spam threshold: If many users still mark you as spam, Priority or Verified badges can be revoked automatically.
• Non-approved use-case: Using Priority Calls for marketing instead of “extremely important” calls will disable the badge.
• Poor contact data: Wrong or inactive numbers won’t benefit from identity; update your CRM first.
• End-user Truecaller status: While the service “works seamlessly across all OS”, identity elements only display if the user’s phone has Caller ID capability (native dialer on Android or Truecaller on iOS).
Troubleshooting & support
Issue | What to check first |
Brand logo not showing | Verify PNG/JPEG meets size specs supplied by the Truecaller onboarding kit. |
Call Reason missing | Ensure you include |
Badge disappeared | Check spam reports in the Analytics Dashboard; contact your Truecaller AM. |
API error 4XX | Validate the auth token and JSON keys exactly as per the onboarding docs. |
Need live help | Email your assigned Customer Success Manager or open a ticket in the Truecaller Business Portal. |
Keywords: Truecaller for Business, Verified Business Caller ID, green highlight, verified badge, call reason, call pickup rate, outbound dialer integration, spam prevention
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