What are the campaign status options?

What are the campaign status options?

Each WhatsApp campaign goes through one of the following status states. Use this guide to understand what each status means and how to interpret it.

📋 Campaign Status Reference

Status

Definition

Edge Cases / Notes

Sample Scenario

Scheduled

Campaign is queued to be sent at a future time.

You can cancel this campaign up to 5 minutes before the scheduled time.

You scheduled a festive promo to go out tomorrow at 10 AM.

In Progress

Messages are currently being sent.

The campaign is locked for editing. Cancellation is no longer possible.

Your campaign began sending to 5,000 contacts; delivery is ongoing.

Completed

At least one message was successfully sent.

Some messages may have failed—this does not mean 100% delivery.

4,500 out of 5,000 contacts received the message.

Failed

No messages were sent due to an error.

Could be caused by 0 valid recipients, expired template, or insufficient credits.

Your uploaded list had invalid numbers, so the campaign failed.

Cancelled

Campaign was manually cancelled before it was executed.

Only possible if done ≄ 5 minutes before scheduled time.

You canceled a flash sale promo due to inventory issues.

Draft

Campaign is saved but has not been scheduled or launched yet.

Safe to edit or delete. Will not send unless manually triggered.

You’re still choosing a template and uploading contacts.

🧠 Tips

  • Use the Status filter on the Campaign Listing Page to view only Scheduled, Completed, or Failed campaigns.
  • Always check Failed campaigns for the root cause using the report view.

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